O’Neill Vintners & Distillers was founded in 2004 with a simple idea from our founder, Jeff O’Neill, that great wines should be enjoyed by all. We believe those wines must be of exceptional quality, centered around our core belief that doing the right thing for our employees, consumers, partners, and the planet is key to a sustainable future. As our family-owned business has grown, so has our belief in business as a force for good. We are proud to be an industry leader in sustainability and a Certified B Corporation.

We are one of California's largest wineries, with operations in Larkspur, Sonoma, Paso Robles, and Parlier, CA. Our award-winning portfolio of consumer brands includes Line 39, FitVine, Harken Chardonnay, Rabble, Charles Woodson’s Intercept, Robert Hall, Allegro Cellars, Ram’s Gate, Substance, ViNO, 209 Gin, and BrandyLab.

O’Neill Vintners & Distillers is seeking a dynamic, results-oriented, and creative Consumer Marketing Specialist to drive the planning and execution of impactful consumer marketing initiatives across the O’Neill brand portfolio. This includes a focus on brand activations and events, consumer-facing communications and advertising, strategic partnerships, and marketing functions both in the market and at our luxury estates. This role will also have the creative opportunity to support and collaborate with brand design, messaging, content creation, merchandising, and other areas that support the needs of the organization. Daily responsibilities in this role require strong organizational, collaborative, and leadership skills, while working cross-functionally with Brand, Sales, Trade, NPD, Hospitality, PR, and external partners to bring brand strategies to life in-market.

DUTIES AND RESPONSIBILITIES:

The following reflects management’s definition of essential functions for this job, but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

Brand Activations & Events:

• Plan and execute brand activations, partnerships, trade events, distributor events, hospitality experiences, and community events aligned with brand strategies.
• Assist with in-market planning, including GSMs, launches, distributor events, and incentive trips. Support launch decks and activation toolkits.
• Ensure all activations reflect the brand’s experiential identity and deliver a cohesive consumer experience.
• Event Logistics & Vendors: Manage permits, COIs, contracts, shipping, vendor coordination, on-site setup/teardown, and event kits.
• Experience Design: Support experience design for hospitality and sales activations, ensuring strong brand touchpoints and compliance standards.
• Compliance: Ensure all events adhere to in-market compliance, event compliance standards, and company policies.

Luxury Estates:

• Plan and support marketing initiatives for Estates, including Robert Hall and Ram’s Gate, to drive luxury brand messaging through experience, design, communication, and all other consumer touchpoints
• Support teams leading Estates, such as DTC and Hospitality, in marketing campaigns, promotions, and other consumer touchpoints

Brand Marketing Functions:

• Design: Support in design-related needs for Brand activations, consumer touchpoints, and Estates
• Merchandise & Assets: Support in consumer-facing merchandise creation, sourcing, and design as required for events, activations, estates, and other consumer-facing outlets
• Budget Management: Track project-based budgets and maintain spend within approved GL accounts; support the approvals process.
• Partnership Support: Assist in identifying and executing trending partnerships and community initiatives that enhance brand awareness.
• PR/Communication: Support in PR/Communication functions to drive consumer brand awareness

Collaboration:

• Cross-Functional Collaboration: Liaise with Sales, Hospitality, PR, DTC, agencies, and vendors to ensure seamless execution.
• Work cross-functionally with internal teams, especially Digital, Creative, Brand, Sales, People & Culture, and Hospitality, to align activation and partnership strategies with broader business goals.
• Support company-wide initiatives 
• Be a Sustainability Champion: In this role, you’ll actively contribute to our mission to make the world a better place—every action, big or small, helps us achieve our sustainability goals and strengthens our commitment as a B Corp.

QUALIFICATIONS: 

To fulfill this job successfully, an individual must be able to perform each essential duty. The requirements listed below represent the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

• Bachelor’s degree in marketing, public relations, hospitality, wine and viticulture, graphic communications, communications, or a related field (or equivalent experience).
• 1-2 years of experience in brand activations, event marketing, experiential marketing, or related field; wine or lifestyle industry preferred.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience managing vendors, contracts, and on-site event execution.
• Excellent communication skills and ability to collaborate across departments.
• Leadership abilities with a solution-oriented and positive mindset.

CULTURAL BEHAVIORS:

O’Neill team members are Forward Thinkers. Hard Working without Drama. Friendly Problem Solvers who work as One Team to Always Deliver.

PHYSICAL/MENTAL REQUIREMENTS:

While performing the duties of this job, the employee is frequently required to do the following: 

• Ability to sit, stand, and move for prolonged periods during events and activations.
• Lift and carry event-related materials and supplies, up to 40 lbs.
• Ability to adapt to high-stress situations and problem-solve quickly in dynamic environments.
• Perform some repetitive motion activities.
• Coordinate multiple tasks simultaneously.

WORK ENVIRONMENT:

• Hybrid work environment with travel required for on-site events, partner meetings, and activations.
• May involve working evenings, weekends, or holidays to support event execution.
• The office environment includes low to moderate noise levels, with occasional exposure to outdoor or event-specific conditions.

California Pay Transparency Notice: This position is classified as exempt. The compensation range for this role is $70,304 to $72,400. Candidates are generally not hired at or near the maximum of the salary range. Final salary placement will depend on several factors, which may include the candidate’s qualifications, education, relevant experience, and alignment with current market data.

O’Neill Vintners & Distillers offers a competitive salary and comprehensive benefits package, including medical, dental, vision, and life insurance coverage, short- and long-term disability, a 401(k) with a company match, Paid Time Off, holidays, and more.

O’Neill Vintners & Distillers is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

All employees must pass a comprehensive background check and drug screen and adhere to all Company, Federal, and State Food Safety Regulations and Policies. This organization participates in E-Verify.

NOTICE TO THIRD PARTY AGENCIES

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.