Department: Marketing   

Job Status: Full Time  

FLSA Status: Non- Exempt   

Reports To: Regional President  

Job Type: Regular   

Work Schedule:    

Monday - Friday 8:00 a.m. to 5:00 p.m. 

After Hours Activities will be required at times outside of normal work hours listed above.    

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POSITION SUMMARY

This role is responsible for creating and executing yearly marketing plans and budgets in addition to creating and executing various marketing campaigns for different business segments and products. They will help curate and maintain a dynamic culture internally while supporting leaders of other business segments. The Head of Marketing will lead a team to accomplish all the digital and grassroots marketing efforts to help grow the bank and its business segments while being a liaison to the community creating and supporting events where the bank is a sponsor or contributor. The Head of Marketing will also be a leader in community business development advocating bank products and services as well as marketing the same. This role is essential in cultivating the bank’s brand and brand awareness in a way that is different from competitors but still authentic and professional. 

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ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.  

Essential Functions Statement(s)

• Managing the banks media, advertising, and sales literature.
• Creation and execution of promotional campaigns
• Review and approve all charitable donations.
• Creation and management of newsletters and other reports as needed.
• Management of the bank's social media pages and websites.
• Participate in charitable events and provide support/scheduling for community involvement events and exhibitions.
• Responsibility for updating and maintaining marketing documentation and database for the marketing dept.
• Represent the Bank at various civic and community functions to enhance the Bank's image.
• Promote a favorable image of the Bank in all business activities within the community.
• Help Coordinate all aspects of trade shows and or company events.
• Coordinate and oversee the FNB grill team at all community functions as scheduled.
• Research new events for the Bank to participate in.
• Assist in coordination of bank-wide referrals, incentives, and monthly marketing reports.
• Assist with organizing events, bookings
• Assist with supply orders for events (marketing and/or logo related)
• Arrange meetings between clients or prospective clients and appropriate bank representatives.
• Create / Proof all marketing content and promotional literature.
• Complete other duties as assigned

POSITION QUALIFICATIONS

Competency Statement(s) 

• Accountability - Ability to accept responsibility and account for his/her actions.
• Accuracy - Ability to perform work accurately and thoroughly.
• Active Listening - Ability to actively attend to, convey, and understand the comments and questions of others.
• Ambition - The drive to achieve personal advancement.
• Communication, Oral - Ability to communicate effectively with others using the spoken word.
• Communication, Written - Ability to communicate in writing clearly and concisely.
• Conceptual Thinking - Ability to think in terms of abstract ideas.
• Enthusiastic - Ability to bring energy to the performance of a task.
• Ethical - Ability to demonstrate conduct conforming to a set of values and accepted standards.
• Friendly - Ability to exhibit a cheerful demeanor toward others.
• Honesty / Integrity - Ability to be truthful and be seen as credible in the workplace.
• Interpersonal - Ability to get along well with a variety of personalities and individuals.
• Presentation Skills - Ability to effectively present information publicly.
• Self-Motivated - Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative.
• Team Builder - Ability to convince a group of people to work toward a goal.
• Working Under Pressure - Ability to complete assigned tasks under stressful situations.

SKILLS & ABILITIES

Education: Bachelor's Degree (four-year college or technical school) Preferred, Field of Study: Marketing/Graphic Design

Experience: 5 years of banking or marketing experience.

Computer Skills: Proficiency in Word, Excel, Canva, Adobe, Word Press, and social media platforms.

Other Requirements: Team leading, business development, and organizational skills / experience preferred.

PHYSICAL DEMANDS

N (Not Applicable) Activity is not applicable to this position.

O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently) Position requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)

Stand O 10 lbs or less O 12 lbs or less O

Walk F 11-20 lbs O 13-25 lbs O

Sit F 21-50 lbs O 26-40 lbs O

Manually Manipulate F 51-100 lbs N 41-100 lbs N

Reach Outward F Over 100 lbs N

Reach Above Shoulder F

Climb O

Crawl O

Squat or Kneel O

Bend O

WORK ENVIRONMENT

Daily an office environment in a temperature-controlled building. Job may at times be performed outside of the office setting in the elements.

Education: Bachelor's Degree (four-year college or technical school) Preferred, Field of Study: Marketing/Graphic Design

Experience: 5 years of banking or marketing experience.

Computer Skills: Proficiency in Word, Excel, Canva, Adobe, Word Press, and social media platforms.

Other Requirements: Team leading, business development, and organizational skills / experience preferred.