About the Role

Join our dynamic, fast-growing express car wash company where innovation meets sparkling results! We're laser-focused on accelerating membership growth, fostering unbreakable customer loyalty, and delivering measurable performance that drives our success.

This role is where data and analytics meet real-world customer behavior and preferences. You'll turn marketing investments into tangible business triumphs by optimizing paid channels, boosting acquisition efficiency, minimizing churn, and building clear, actionable reporting systems that give leadership instant visibility into performance drivers.

This is a high-impact, numbers-driven position perfect for someone who thrives on understanding customer economics, mastering platforms, crafting powerful dashboards, challenging assumptions, and making confident decisions rooted in data. You'll transform raw insights into strategies that shape how customers discover us, stay with us, and become lifelong advocates.

Collaborating closely with the Director of Marketing on strategy and the COO on performance accountability, you'll enjoy true ownership in a fast-moving environment where your work directly influences growth and profitability. If you're energized by building scalable systems, squeezing more value from every marketing dollar, and connecting short-term tactics to long-term customer lifetime value—this is your opportunity to make a meaningful, visible impact.

What You Will Own: The Full Customer Journey

Attract & Acquire New Customers

• Drive awareness and bring customers to our sites to experience the best car wash in Florida through mostly digital channels (Google, Meta, LSA, etc.) plus any high-ROI promotions or mediums
• Oversee paid media performance, budget pacing, and spend efficiency across platforms
• Monitor and optimize key metrics: CAC, conversion rates, ROI, and overall acquisition cost
• Support go-to-market campaigns and partner with site leadership to align on-location promotions
• Maintain accurate tracking, platform integrity, and vendor management where needed

Optimize & Adapt in Real Time

• Continuously test, tweak, and refine promotions, offers, messaging, and timing
• Measure efficacy rigorously—double down on what's working, cut what's not
• Forecast performance, pace budgets, and pivot quickly based on data

Understand Behavior & Maximize Retention

• Analyze customer behavior, churn trends, and at-risk signals to preempt issues or react fast
• Develop and execute targeted interventions, lifecycle campaigns (email, SMS), and personalized offers/membership plan adjustments
• Craft and implement loyalty incentives that boost retention and increase lifetime value
• Connect every acquisition touchpoint to long-term outcomes and membership loyalty

Track Happiness & Drive Continuous Improvement

• Monitor customer satisfaction through reviews, feedback channels, surveys, and other signals
• Surface actionable insights and recommend site-level improvements to operations and staff
• Collaborate across teams to elevate the overall customer experience

Build Rigorous Systems & Visibility

• Design and maintain executive-ready dashboards, models, and reporting infrastructure (Google Sheets/Excel or similar)
• Define and track clear KPIs across the entire customer journey—from awareness to advocacy
• Turn raw data into clear recommendations, documented learnings, and repeatable processes
• Own internal data access, integrity, and performance accountability

Execution Expectations

• Hands-on platform management and daily optimization
• Advanced Excel/Google Sheets skills for modeling, dashboards, and forecasting
• Clear, structured communication of insights to leadership
• Relentless testing and optimization mindset
• Strong collaboration with Marketing, Operations, Site Teams, and Leadership

Success Looks Like

• A rapidly growing membership base across all sites, with consistent net adds and strong conversion from first-time visitors to loyal members
• Increasing average membership term/length (longer stays = stronger loyalty and higher lifetime value through proactive retention tactics)
• Controlled and efficient CAC—acquiring high-quality members at sustainable costs while maximizing ROI on every marketing dollar spent
• Happy customers shining through more positive organic reviews, higher satisfaction signals, and fewer complaints—fueling word-of-mouth growth
• A powerful digital ecosystem (dashboards, automated alerts, integrated KPIs) that monitors the full customer journey in real time, enabling fast, accurate decisions and continuous improvement

Qualifications

• 10+ years in performance marketing, lifecycle marketing, growth, or similar analytical role
• Strong hands-on experience with Meta, Google Ads, local paid search, and CRM/lifecycle tools
• Advanced Excel or Google Sheets proficiency (formulas, modeling, dashboards)
• Comfort with utilizing AI and AI tools
• Proven track record using data to drive customer acquisition, retention, and loyalty
• Sharp business acumen, customer empathy, and ability to translate insights for non-technical leaders
• Comfort owning end-to-end metrics and processes in a fast-paced environment