Growth Marketing Manager, B2B & Partnerships

Location: Hybrid / Remote

Department: Partnerships / B2B Marketing

About 4ocean

At 4ocean, our mission is to end the ocean plastic crisis by recovering marine debris directly from oceans, rivers, and coastlines, and transforming recovered materials into sustainable products that help fund global cleanup efforts. 4ocean is an ocean cleanup company, a Public Benefit Corporation, and a Certified B Corp that uses business as a force for good while creating measurable environmental and community impact.

As 4ocean evolves its B2B business, the company is building a new kind of brand partnership model: one that helps brands move from good intentions to verified impact. The opportunity is not just to sponsor a cause, but to plug into a proven ocean-cleanup engine that helps brands create social, community, and environmental impact through the removal and reuse of ocean plastic.

Position Overview

The Growth Marketing Manager will help build and run 4ocean’s new revenue engine from a marketing perspective. This person will lead inbound marketing efforts that attract, educate, and convert qualified brand and business leads through content marketing, website optimization, SEO, email, lifecycle programs, re-marketing, and account-based marketing.

This role is equal parts strategic and hands-on. The Growth Marketing Manager will own the website as a content and conversion engine, manage the systems and tools that support lead generation, and partner closely with Sales, Accounts, and Creative to ensure 4ocean’s message is clear, differentiated, and built to drive qualified pipeline.

This role will also support the Partnerships team on activation and enablement, helping translate partner needs into strong briefs, campaigns, assets, and coordinated go-to-market execution. The expected allocation for this role is approximately 75% growth marketing and demand generation, and 25% partnership activation support.

What This Role Owns

Growth Marketing & Revenue Engine (75%)

• Lead the strategy and execution of inbound marketing programs that drive awareness, traffic, lead capture, and conversion for 4ocean’s B2B and partnership business.
• Own the website as a lead-generation and storytelling engine, improving landing pages, conversion paths, forms, calls-to-action, and user journeys to increase qualified pipeline.
• Build and manage a content marketing engine that includes thought leadership, case studies, landing pages, one-pagers, email nurture content, partner proof points, and other assets that help brands understand the value of partnering with 4ocean.
• Develop and optimize SEO and organic content strategies that increase discoverability among brand, sustainability, ESG, procurement, and partnership decision-makers.
• Build and manage lifecycle email programs and automated nurture flows in HubSpot to move leads from inquiry to marketing qualified lead to sales qualified opportunity.
• Support re-marketing and account-based marketing efforts that engage high-value target accounts with relevant content, proof points, and conversion pathways.
• Manage and optimize the marketing technology stack, including HubSpot, analytics, reporting, website tools, and other platforms that improve campaign execution and funnel visibility.
• Track, analyze, and report on key performance indicators including website conversion, marketing qualified leads, sales qualified leads, funnel conversion, campaign performance, and marketing contribution to pipeline.

Partnership Activation & Strategic Support (25%)

• Partner with the Account team and Creative team as a strategic point of contact to support partner launches, campaigns, activations, and ongoing account growth.
• Create strong creative briefs that clearly define business goals, audience, message, deliverables, timelines, and success metrics for activation work.
• Build and coordinate partner-facing assets such as decks, one-pagers, landing pages, email campaigns, social copy, and co-branded materials that help bring the 4ocean story to life.
• Support the development of campaigns that show how brands can create credible social, community, and environmental impact through verified ocean plastic removal and reuse.
• Help ensure that partner activations reflect 4ocean’s voice, proof, and positioning, emphasizing measurable impact over vague sustainability language.

What Success Looks Like

• The website becomes a stronger content engine that consistently attracts and converts qualified B2B leads.
• Email, nurture, and re-marketing programs help move more leads into the sales qualified stage with better efficiency and visibility.
• 4ocean builds a clearer market presence as the ocean-cleanup engine for brands seeking credible ESG, social, community, and environmental impact.
• The Partnerships team gets faster, stronger marketing support for activations, campaigns, and account growth opportunities.
• Sales, Accounts, Creative, and Marketing operate with tighter alignment and clearer briefs, priorities, and pipeline reporting.

At 4ocean, it is also important that every crew member naturally lives and embraces the company’s core values:

• Ocean First
• Get Shit Done
• Accelerate Time
• We’re in this Together
• Nudge don’t Judge
• Stay stoked
• Think bigger!

Qualifications

• 5–8 years of experience in growth marketing, demand generation, revenue marketing, or B2B digital marketing.
• Proven experience building inbound programs across web, content, SEO, email, and lifecycle marketing.
• Hands-on experience with marketing automation and CRM tools, ideally HubSpot, including workflows, lead nurturing, segmentation, and reporting.
• Strong content marketing instincts and the ability to brief, shape, and improve content that converts.
• Solid understanding of website optimization, conversion strategy, analytics, and funnel measurement.
• Experience working cross-functionally with creative, sales, and account teams.
• Strong project management skills with the ability to manage multiple priorities and move quickly without losing quality.
• Excellent written and verbal communication skills
• Interest in sustainability, brand partnerships, impact storytelling, or mission-driven business is strongly preferred.

Ideal Candidate Profile

The strongest candidate will be a builder who can connect strategy and execution. This person knows how to turn a website into a demand engine, content into qualified conversations, and lifecycle programs into pipeline movement.

This person should also be comfortable working in a purpose-driven environment where the marketing story needs to balance brand, proof, and performance. They should understand that 4ocean is not simply asking for donations or support, but helping brands embed verified cleanup, credible storytelling, and measurable impact into their business.

Why 4ocean

4ocean has removed more than 50 million pounds of trash through global cleanup operations and works with more than 200 partners while employing more than 250 full-time captains and crews. The company’s mission, operating model, and growing partnership platform create the opportunity to give brands a built-in, turnkey ocean-cleanup engine that turns ESG intent into hard, verifiable impact.

4ocean is proud to be an Equal Opportunity Employer.