About PlayCV

PlayCV is a nonprofit organization dedicated to enriching the lives of Castro Valley students by providing high-quality afterschool programs rooted in joyful play, hands-on learning, and whole-child development.

We partner with elementary and middle schools within the Castro Valley Unified School District to deliver meaningful enrichment experiences that include arts, science, music, STEM, recreation, social-emotional learning, and academic support.

Our programs support students in building confidence, exploring creativity, strengthening social skills, and forming meaningful relationships. We strive to create safe, inclusive spaces where students feel welcomed, valued, and connected.

Our work is guided by PlayCV’s Community Agreements, which shape how we show up for students, families, school partners, and one another.

About the Program

The Full PLAY (TFP) is PlayCV’s afterschool program, operating from the last bell of the school day until 6:00 p.m. Each day begins with students checking in and receiving a nutritious snack. Students then rotate through enrichment classes, homework support, outdoor games, STEAM activities, and social engagement opportunities.

Position Summary

The MarCom (Marketing & Communications) Manager position is responsible for developing and delivering clear, engaging communication that promotes PlayCV’s afterschool programs, strengthens community awareness, and drives student enrollment.

This role ensures that families, school partners, and staff receive consistent, accurate, and timely messaging across all platforms, helping connect students to enriching opportunities that support their growth and interests.

Aligned with PlayCV’s mission to “create opportunities that foster academic and personal growth through diverse enrichment activities and joyful play,” the MarCom role plays a key part in expanding access and awareness. By effectively communicating program value and impact, this position supports strong site operations, increases student participation, and helps advance PlayCV’s goal of providing equitable, high-quality enrichment experiences that keep students engaged beyond the classroom.

Essential Job Functions

Program & Student Experience

• Develop and manage marketing campaigns that promote PlayCV programs and drive student enrollment
• Create clear, engaging content (flyers, emails, social media, website updates) that highlights program offerings and benefits
• Ensure families have accurate, timely information to support a smooth and positive program experience
• Support alignment between program offerings and community interests through effective messaging and outreach

Safety & Supervision

• Ensure all communications reflect PlayCV policies, expectations, and student safety standards
• Promote awareness of program guidelines, procedures, and expectations to families and staff through clear messaging
• Maintain confidentiality and professionalism when handling sensitive or student-related information

Teamwork & Collaboration

• Partner with site staff, program managers, and leadership to gather information and promote site-specific programs
• Collaborate with internal teams to ensure consistent branding and messaging across all locations
• Support cross-functional initiatives, events, and campaigns that enhance community engagement
• Supervise and provide direction to the Program Coordinator supporting marketing efforts, including prioritization of tasks and quality of deliverables

Operations & Administrative Responsibilities

• Manage and update communication platforms (website, email systems, social media, registration materials)
• Support philanthropy initiatives through the creation and distribution of donor-facing materials (e.g., newsletters, impact updates, campaign communications)
• Track and analyze enrollment trends and campaign performance to inform strategy
• Maintain organized marketing assets, calendars, and communication schedules
• Oversee the workflow, performance, and development of the Program Coordinator assisting with marketing initiatives

Community Agreements

All PlayCV team members are expected to model and uphold our Community Agreements:

• Keep our students at the center of our decisions and actions
• Be open to feedback and operate with a growth mindset
• Be kind and respectful
• Own our attitude
• Support each other and hold each other accountable
• Respect everyone’s privacy

These agreements guide daily interactions, decision-making, and overall site culture.

Qualifications & Experience

• 4+ years of experience in marketing, communications, or related field (nonprofit, education, or youth programs preferred)
• Experience developing and executing marketing campaigns across multiple channels (email, social media, web, print)
• Strong written and verbal communication skills with the ability to tailor messaging to families, staff, and community partners
• Experience with content creation tools (e.g., Canva, Google Workspace, social media platforms)
• Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment
• Strong organizational skills with attention to detail and accuracy
• Experience analyzing data (e.g., enrollment trends, campaign performance) to inform decisions
• Ability to collaborate cross-functionally and build strong working relationships with diverse teams
• Prior experience supervising or leading staff (or demonstrated leadership capability) preferred
• Understanding of or experience working in afterschool programs, education, or youth-serving organizations preferred
• High level of professionalism, discretion, and ability to handle sensitive information

Candidate Profile

The ideal candidate is a strong communicator who is organized, detail-oriented, and able to manage multiple projects and deadlines effectively. They are comfortable developing marketing materials across platforms, translating program details into clear, accurate messaging, and ensuring consistency across all communications. They take initiative, follow through on deliverables, and are able to adjust priorities based on program and enrollment needs.

They work well cross-functionally, collaborating with site teams and leadership to gather information and execute campaigns, while also providing clear direction and oversight to a Program Coordinator supporting marketing efforts. This individual is reliable, responsive, and solutions-oriented, with a practical approach to improving processes, maintaining organization, and ensuring communication supports both enrollment goals and smooth site operations.

Physical Requirements

• Ability to view a computer screen for extended periods of time
• Frequent use of hands and fingers for typing, writing, and operating standard office equipment (computer, phone, printer)
• Occasional standing, walking, bending, and reaching to access office materials or equipment
• Ability to lift and carry up to 15 pounds (e.g., marketing materials, supplies)
• Ability to sit for extended periods throughout the workday
• Ability to communicate effectively in person, over the phone, and via virtual platforms
• Ability to attend occasional off-site meetings, school visits, or events as needed

Conditions of Employment

• Ability to obtain and maintain DOJ/FBI Live Scan clearance
• Proof of negative TB test within required timeframe
• Ability to attend required PlayCV trainings and meetings
• Ability to work assigned schedule and program calendar

Benefits

PlayCV offers a competitive total compensation package for full-time exempt employees. In addition to the base salary of $70,304 annually, this position is eligible for employer-sponsored medical, dental, and vision insurance depending on plan elections and dependent coverage. The role also includes accrued vacation based on PlayCV’s exempt salaried vacation accrual schedule of 0.0385 hours per hour worked, which equates to approximately 80 hours, or 10 days, per year.

Additional benefits include accrued paid sick leave, paid holidays, 401(k) retirement plan eligibility, professional development and tuition reimbursement opportunities subject to policy eligibility, cell phone reimbursement where applicable, and employee program discounts where available. The estimated total compensation range, inclusive of salary, employer-paid medical, dental, and vision benefits, and annual vacation accrual value, is approximately $81,511 to $85,011 annually, depending on benefit elections. Benefits eligibility, accruals, and employer contribution amounts are governed by PlayCV plan documents and policies and may be modified in accordance with organizational needs and applicable law.

Equal Employment Opportunity Statement

PlayCV is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. Employment decisions are based on merit, qualifications, and organizational needs.

This job description is not intended to be all-inclusive. Duties, responsibilities, and activities may change at any time with or without notice.