JOB PURPOSE / SUMMARY

The Sales Associate at Peak Honda World is responsible for assisting customers in selecting and purchasing Honda Powersports vehicles and accessories. They play a key role in delivering exceptional customer service, driving sales, and promoting brand loyalty.

DUTIES AND RESPONSIBILITIES

• Greet customers in a friendly and professional manner and determine their needs and preferences.
• Provide information about Honda Powersports products, features, and benefits to help customers make informed purchasing decisions.
• Conduct product demonstrations and test drives to showcase vehicle performance and features.
• Assist customers in selecting the right vehicle model, color, and accessories based on their preferences and budget.
• Negotiate pricing and terms of sale to reach mutually beneficial agreements with customers.
• Follow up with customers after the sale to ensure satisfaction and address any concerns or issues according to dealership / CRM standards.
• Maintain a clean and organized showroom environment, including arranging vehicles and displays.
• Stay informed about Honda Powersports products, promotions, and industry trends.
• Collaborate with the sales team and other dealership departments to achieve sales targets and deliver excellent customer service.
• Responsible for moving all major Powersports units in and out of the yard / showroom daily.
• Ensuring that all major Powersports units are clean and presentable.
• Maintaining sales floor inventory and ensuring stock-ins and clean trade-ins.
• Ensure the showroom and display areas are clean, organized, and visually appealing to customers.
• Follow company safety policies and procedures to maintain a safe working environment for yourself, colleagues, and customers.
• Adhere to ethical and legal standards in all sales activities and interactions with customers.
• Review vehicle features, functions, and controls with customers, demonstrating how to operate and maintain the vehicle safely and effectively.
• Answer customer questions and provide guidance on vehicle operation, maintenance, and warranty coverage.
• Proficiency in sales software, CRM DMS, lightspeed, Microsoft Office Suite, etc.

Benefits at Peak:

• Medical, Dental, & Vision Coverage
• Life Insurance
• Paid Vacation and Sick Days
• 401(k) matching
• Employee Discount

• High school diploma or equivalent.
• Hold a current motor vehicle sales license in the state of Colorado
• Proven experience in sales, preferably in the automotive industry.
• Excellent communication and interpersonal skills.
• Strong negotiation skills.
• Knowledge of automotive products and industry trends.
• Familiarity with financing options and sales techniques.
• Ability to work independently and as part of a team.
• Valid driver’s license and clean driving record.