The Digital Marketing Specialist is responsible for managing and executing digital marketing operations and processes. This role involves overseeing marketing automation systems, collaborating with external vendors, and supervising the creation and distribution of digital content that promotes the SecurityNational Mortgage Company brand.

Key Responsibilities 

• Own and manage social media execution across corporate and loan officer channels  
• Lead social posting tool usage, support, and optimization to drive engagement  
• Identify and implement opportunities to improve reach, engagement, and consistency across channels  
• Execute updates to website content, landing pages, and blog posts within WordPress  
• Support campaign launches by building and updating landing pages  
• Ensure website content is accurate, compliant, and aligned with current marketing initiatives  
• Partner with internal stakeholders and external vendors on larger website updates or enhancements  
• Apply basic SEO best practices, including metadata, page structure, and internal linking  
• Monitor website performance and flag opportunities for improvement  
• Serve as a key partner to loan officers for digital marketing support and success  
• Provide guidance on social media best practices, content usage, and personal branding  
• Identify common field challenges and develop scalable solutions to improve adoption and effectiveness  
• Partner with marketing leadership to execute campaigns across channels  
• Build and support digital assets including landing pages, social content, and email components  
• Ensure alignment across social, email, and web as part of campaign execution  
• Contribute ideas for campaign improvements based on performance data and field feedback  
• Track and analyze performance across digital channels and website activity  
• Provide recommendations to improve engagement and overall effectiveness  
• Identify trends and opportunities to enhance marketing impact  

Education and/or Work Experience Requirements:

• 2–5 years of experience in digital marketing, social media, or campaign execution  
• Hands-on experience with WordPress or a similar CMS  
• Understanding of basic SEO principles and website optimization  
• Experience working in a sales-driven or field-supported environment  
• Strong organizational and prioritization skills  
• Ability to operate independently and manage multiple workstreams  
• Analytical mindset with the ability to translate data into actionable insights  
• Mortgage or financial services experience strongly preferred  

Physical Requirements:

•  Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
•  Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
•  Must be able to occasionally lift and carry up to 15 lbs.
•  Must be able to talk, listen and speak clearly on telephone
•  Must be able to sit for prolonged periods at a desk, while working on a computer