About Bay Area Retina Associates

Bay Area Retina Associates (BARA) is an established Ophthalmology practice with over 35 years in the industry, renowned as a premier group of highly skilled ophthalmologists specializing in state-of-the-art retinal treatments. With ten conveniently located facilities across the Bay Area, our unwavering commitment is to provide high-quality care to our patients.

The Marketing and Business Development Specialist will be responsible for developing, tracking and maintaining relationships with referring doctors, organizing marketing events, and ensuring the availability and distribution of marketing materials. This role requires excellent communication skills, attention to detail, and the ability to manage multiple projects simultaneously. 

• Conduct regular visits   to referring doctors' offices to maintain and strengthen relationships.
• Conduct market   research to identify new opportunities for outreach and referral development.
• Ensure referring   doctors are well-informed about referral processes and are adequately stocked   with necessary collateral materials. 
• Facilitate and arrange   marketing dinners and other events for BARA doctors to meet with referring   doctors.
• Act as a point of   contact for referring doctors to resolve inquiries as needed. 
• Organize   online webinars and in-person educational seminars for local optometrists, ophthalmologists, and other doctors. 
• Develop   and execute targeted marketing campaigns to increase referrals and patient   acquisition. 
• Track new patient   referrals by source and maintain an accurate and up-to-date database of   referrals.
• Act as a liaison with   designers and clinicians for the creation/updating of patient handouts and   other marketing printed collateral.
• Ensure   timely updates to company website and digital collateral to reflect current   information and marketing campaigns. 
• Evaluate   the effectiveness of marketing and outreach efforts and recommend   improvements.
• Prepare and submit   regular progress reports and referral metrics to senior leadership.
• Implement   and maintain a Customer Relationship Management (CRM) system to centralize, automate and manage all BARA interactions with current and potential referral   sources to the practice, in order to maximize referral retention and drive   referral growth.

Responsibilities

• Establishing and Maintaining Interpersonal Relationships- Developing constructive and cooperative working relationships with others and maintaining them over time.
• Coordinating and overseeing virtual and in person educational meetings with other doctors.
• Refining and maintaining a database of referrals, analyzing resulting data, and making recommendations accordingly.
• Getting Information- Coordinating, receiving, and otherwise obtaining information from all relevant sources.
• Meeting productivity and Key Performance Indicator standards. 
• Overseeing internal and external digital and print marketing campaigns including overseeing creation and distribution of collateral.

• 3-5 years of Marketing, outreach, or similar experience 
• Experience building relationships with and marketing directly to health care providers and their office staff
• Ability to work independently and as part of a team.
• Strong communication and presentation skills
• Strong analytical skills and experience with marketing metrics and reporting tools.
• Creative thinker with a strategic mindset and a detail-oriented approach.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Knowledge of digital marketing platforms, content management systems, and social media platforms.
• 2 years of Healthcare experience / Ophthalmology / Retina (preferred)

Benefits

• Medical, Dental and Vision
• 10% annual bonus opportunity
• 401k and Cash Balance plan with employer contributions and profit sharing
• Rich PTO plan
• Holidays