Description
Marketing & Buyer Engagement Specialist
- America's Auto Auction - West Michigan
- Full-Time
Position Overview
We are seeking a motivated and detail-oriented Marketing & Buyer Engagement Specialist to support our growing team. This role is ideal for someone who enjoys a mix of creative marketing work and direct communication with customers. The ideal candidate will be skilled in creating eye-catching flyers, making outbound calls, and building strong relationships to drive buyer participation and engagement.
Key Responsibilities
- Design and distribute marketing materials such as flyers, email campaigns, and promotional content
- Make outbound calls to buyers to promote upcoming sales, events, and opportunities
- Build and maintain relationships with new and existing buyers
- Increase buyer engagement through consistent communication and follow-ups
- Assist in developing and executing marketing campaigns to drive attendance and participation
- Track outreach efforts and report on engagement results
- Collaborate with internal teams to ensure consistent messaging and branding
Qualifications
- Previous experience in marketing, customer service, or sales preferred
- Strong communication skills (both phone and written)
- Comfortable making a high volume of outbound calls
- Experience with flyer creation tools (Canva, Adobe, etc.) is a plus
- Organized, self-motivated, and able to multitask
- Ability to build rapport quickly and maintain professional relationships
Requirements
Preferred Skills
- Creative mindset with attention to detail
- Confidence speaking with customers over the phone
- Basic understanding of marketing strategies and customer engagement
- Experience in automotive, auction, or sales environments is a bonus
What We Offer
- Competitive pay based on experience
- PTO, holiday pay, insurance, 401K
- Fast-paced, team-oriented environment
- Hands-on role with both creative and customer-facing responsibilities