ABOUT US 

At TTC, we are Enriching lives by connecting people and places. For over 100 years, we’ve been bringing the world closer together by crafting journeys that create lasting memories, lifelong friendships and meaningful cultural connections. Across more than 70 countries and our award-winning brands, we design and deliver travel experiences that go beyond sightseeing - they change perspectives. 

Behind every unforgettable journey is a passionate team making it happen. That’s where you come in. 

OUR VALUES

Everything we do is guided by our five shared commitments:  

• Value Every Voice - We put people first.  
• Act with Integrity - We do what’s right. 
• Explore Beyond Boundaries - We’re driven by curiosity.  
• Own the Outcome - We take responsibility for our decisions.  
• Succeed Together - We’ve got each other’s backs. 

Location - Hybrid based in Costa Mesa (3/2 model) with 50–60% travel required.

Position Summary

The Senior Vice President, Sales – North America serves as the executive sales leader responsible for the performance and growth of TTC Tour Brands’ B2B sales across the United States and Canada. As a key member of the Global Sales Executive Team, this role shapes and executes a best-in-class, regionally aligned sales strategy that drives sustainable revenue growth and market leadership.

This executive owns trade sales performance through to contribution margin, ensuring commercial outcomes align with global business objectives. The role oversees field sales, strategic accounts, host agency partnerships, consortia relationships, and inside sales, with full accountability for revenue growth, market share expansion, and elevated advisor engagement across all North American trade channels 

KEY RESPONSIBILITIES  

Sales Leadership & Strategic Execution

• As part of the global sales executive team, contribute to and execute the sales strategy to be delivered across all regions. 
• Develop and execute a comprehensive North American trade sales strategy aligned with global brand goals and regional growth targets. 
• Oversee the performance of both field and strategic account teams, ensuring strong channel coverage, effective territory management, and revenue delivery. 
• Own the regional trade sales forecast and deliver passenger and revenue targets across all TTC Tour Brands. 

Team Management & Development

• Lead a team of Field Sales Directors, Strategic Account Leaders, and Inside Sales Managers across the U.S. and Canada. 
• Create a high-performance culture with clear KPIs, structured coaching, cross-training, and continuous professional development. 
• Support the upskilling of sales teams through CSP training, system & process adoption, and brand education. 

Field Sales Oversight

• Direct the field sales organization responsible for managing travel advisor relationships and trade partner growth across all regions. 
• Guide the creation and execution of territory plans, regional sales goals, and travel trade engagement strategies. 
• Ensure alignment of field efforts with national campaigns, promotional activity, and brand objectives. 

Strategic Accounts & Host Agency Partnerships

• Serve as the senior relationship owner for North America's top host agencies, consortia, and retail networks. 
• Lead the development of regional business plans, incentive design, override negotiations, and co-op marketing investment. 
• Ensure consistent brand positioning and advisor education across all strategic partner platforms and events. 

Commercial Performance & Channel Optimization

• Take ownership of trade sales performance through to contribution margin, including analysis of channel profitability and partner-level returns. 
• Drive investment and resource decisions that optimize both top-line revenue and bottom-line efficiency within the trade channel. 
• Monitor regional trade sales pipeline, partner contribution, and return on investment across all sales initiatives. 
• Apply commercial rigor to resource allocation and investment decisions, balancing short-term revenue goals with long-term strategic value. 
• Partner with marketing, operations, and product teams to optimize go-to-market plans based on advisor feedback and competitive insights.

Industry Presence & Brand Advocacy

• Represent TTC Tour Brands at industry events, consortia conferences, and trade shows in North America. 
• Be a visible champion of the advisor channel and the TTC family of brands, promoting advisor loyalty and long-term partnerships. 
• Continuously assess market shifts and provide leadership insights to inform strategic planning. 

KEY INDIVIDUAL TRAITS 

Communication & Influence

Clearly communicates ideas, builds rapport, and influences others to achieve effective outcomes.

Collaboration

Works effectively across teams, building strong relationships to deliver shared goals.

Resilience & Drive

Maintains energy and focus in challenging environments, persisting to achieve results.

YOUR EXPERIENCE AND EXPERTISE 

• 7-10 years of progressive sales leadership experience, including senior executive roles within the travel and tourism industry. 
• Proven track record of delivering significant revenue growth and managing large-scale B2B sales organizations across North America. 
• Deep expertise in the travel trade ecosystem, including host agencies, consortia, retail travel networks, and advisor engagement models. 
• Demonstrated success in leading high-performing, geographically dispersed teams and building strong leadership pipelines. 
• Expertise in strategic account management, partnership development, and complex contract negotiations. 
• Data-driven decision-maker with strong analytical, forecasting, and financial modeling capabilities. 
• Exceptional executive presence, communication, and stakeholder management skills. 
• Experience operating in a global, matrixed organization with cross-functional collaboration. 
• Willingness to travel frequently across North America Travel 50-60%

The Travel Corporation is an equal opportunity employer and does not discriminate against race, color, creed, sex, gender, religion, marital status, age, national origin, sexual orientation, or any other consideration made unlawful by federal, state, or local laws or ordinances. The Travel Corporation is proud to be an equal opportunity employer. We not only encourage and support diversity in the workplace, we celebrate it! If you feel you have the skills and experience to thrive in a supportive and inclusive environment, we want to hear from you! 

Salary Description$230,000 - $260,000