VP of Marketing – BuyWander

Build the Brand. Own the Growth. Define a Category.

Location: Seattle, WA 

Type: Full-Time | Executive 

Compensation: Competitive Salary $165-225K includes Meaningful Equity + Performance Bonuses

ABOUT BUYWANDER

BuyWander is rebuilding the $850B retail returns industry from the ground up.

We take returned goods—millions of items that would otherwise sit, stagnate, or go to waste—and turn them into opportunities through AI-powered local auctions.

Think: Black Friday EVERYDAY meets a treasure hunt.  

Think: Resellers, families, side hustlers—all winning.

We launched in 2024. We’re growing fast. And we’re just getting started. We are building a category-defining company.

THE ROLE

We’re hiring our first Head of Marketing.

This is a rare opportunity to:

     • Build a brand from zero to everywhere

     • Own growth across every channel

     • Define how an entirely new category shows up in the world

You’ll build it. You’ll test, break, rebuild—and then scale what works.

We’re looking for someone who is equal parts:

     • Strategist

     • Operator

     • Analytical leader

     • AI-forward builder

     • Mad scientist

If you want to experiment, iterate, and unlock growth in unconventional ways—keep reading.

WHAT YOU’LL OWN

Brand (make BuyWander unforgettable):

     • Define and evolve our voice, story, and positioning

     • Turn “returns” into something people are excited about

     • Build a brand people talk about, not just see

Growth (drive real results):

     • Own customer acquisition across all channels (paid, organic, partnerships, local)

     • Build a data-driven growth engine—not guesswork

     • Obsess over CAC, LTV, conversion, and retention

Demand Generation (online + local):

     • Drive traffic and participation in our auctions

     • Create local market playbooks that scale nationally

     • Launch bold, creative campaigns that actually convert

Experimentation (this is where the magic happens):

     • Run constant tests across channels, messaging, and audiences

     • Operate like a marketing lab—fast cycles, fast learnings

     • Break conventional playbooks and find asymmetric wins

AI-Powered Marketing:

     • Leverage AI tools to 10x output and insight

     • Automate workflows, content generation, and analysis

     • Build systems where AI + human creativity = unfair advantage

Systems & Scale:

     • Build the marketing engine (tools, dashboards, attribution)

     • Create feedback loops between data to insight to action

     • Eventually build and lead a high-performance team

WHY THIS ROLE IS DIFFERENT

Most Head of Marketing roles:

     • Inherit teams

     • Manage budgets

     • Optimize existing channels

This role:

     • Builds the entire growth engine from scratch

     • Blends data + creativity + AI into a competitive advantage

     • Has real equity upside tied to success

You’ll work directly with founders to shape how BuyWander wins.

GROWTH & UPSIDE

     • Build and lead the full marketing org

     • Define a brand that can become nationally recognized

     • Equity in a company attacking a massive market

     • Create something category-defining—and hard to replicate

WHY BUYWANDER

• Massive market + real problem

• High-speed, high-ownership environment

• Mission-driven: helping people get ahead

• A team that values builders, thinkers, and doers

If you want to run experiments, break playbooks, and build something big—let’s talk.

WHAT YOU BRING

 •  5–10+ years in marketing, owning growth, performance, or brand

 •  Proven track record of driving measurable, repeatable growth

 •  Strong analytical mindset—you think in funnels, cohorts, and experiments

 •  Experience using data to make decisions (not just reporting it)

 •  Hands-on experience with modern marketing tools + AI workflows

 •  Comfort operating in ambiguity with speed and ownership

BONUS POINTS

• Experience in marketplaces, auctions, resale, or eCommerce

• Built or scaled growth engines from 0 to 1

• Deep performance marketing + creative testing expertise

• Strong POV on the future of AI in marketing

WHO YOU ARE

 •  Analytical leader: You use data to find leverage and make decisions fast

 •  AI-forward: You’re already using AI daily—and pushing its limits

 •  Mad scientist: You love testing weird ideas and finding what unexpectedly works

 •  Builder: You thrive in 0 to 1 environments

 •  Scrappy operator: You don’t wait—you execute

 •  Owner: You think like this is your company

_________________________________________________________________

COMPANY BENEFITS

  •   Competitive Salary and Performance-based Bonuses  

  •   Meaningful equity in a company attacking a massive market, 

       for a brand that can become nationally recognized  

  •   Health, Vision & Dental Insurance  

  •   Unlimited PTO  

  •   Annual Company Offsites  

  •   401K

BuyWander is an Equal Opportunity Employer. We make employment decisions based on qualifications, skills, merit, and business needs. We believe a range of skills, perspectives, and experiences strengthens our team and supports better outcomes for our employees and customers.