Active Interest Media is seeking a Digital Advertising Operations Manager / Director to  lead, modernize, and scale our digital advertising operations function. This role is  responsible for ensuring flawless execution of all paid digital campaigns, while building  a high-performing team grounded in accountability, speed, and customer-centric  delivery.  This leader will play a critical role in transforming our operations into a strategic growth  engine—partnering closely with Sales to improve campaign performance, client  outcomes, and revenue retention/expansion.  This position reports directly to the SVP of Sales and is a key member of the Advertising  leadership team.

Campaign Execution & Delivery Excellence

Own end-to-end execution of all digital campaigns including: 

• Display (O&O and programmatic / extended reach)  
• Email marketing / newsletters  
• Sponsored content and custom programs 
• Social and emerging digital products
• Video  

Ensure all campaigns: 

• Launch on time and error-free 
• Are fully aligned with IOs and client expectations 
• Meet or exceed performance benchmarks 

Implement QA processes and trafficking standards to eliminate execution errors 

Establish clear SLAs for campaign setup, optimization, and reporting 

Optimization & Performance Management 

Lead ongoing campaign optimization strategy across all active campaigns

Translate campaign data into actionable insights and recommendations

 Ensure every campaign includes: 

• Mid-flight optimization checkpoints
• Post-campaign analysis with clear performance narrative 

Partner with vendors and platforms (e.g., AdCellerant, programmatic partners) to  maximize results 

Drive improvement in: 

• CTR, conversions, engagement metrics 
• Client ROI and renewal rates 

Reporting & Insights Delivery 

Build and enforce a standardized reporting framework 

Ensure all reports are: o Timely o Accurate o Client-ready 

Elevate reporting from data dumps ? strategic insights 

Provide Sales with: 

• Clear performance summaries 
• Forward-looking recommendations 
• Upsell/renewal opportunities based on results

Team Leadership & Development

Lead, coach, and develop the Digital Ad Operations team 

Establish a culture of: 

• Accountability
• Responsiveness 
• Continuous improvement 

Define roles, workflows, and performance expectations 

Implement training programs to upskill team in: 

• Platforms and tools 
• Optimization techniques 
• Client communication standards 

Evaluate team structure and recommend hiring or restructuring as needed

Sales Partnership & Enablement 

Act as the primary bridge between Sales and Operations 

Support Sales in: 

• Building smarter, more effective proposals 
• Setting realistic expectations with clients 
• Structuring campaigns for performance and scalability 

Educate and train sellers on: o Digital product capabilities 

• Best practices for packaging and positioning 
• What drives campaign success (and failure) 

Join key client calls as a subject matter expert 

Process, Systems & Operational Transformation 

Audit current workflows and implement scalable, repeatable processes 

Partner on CRM and system integration (e.g., Ad Orbit transition) 

Establish KPIs and dashboards across: 

• Campaign delivery timelines 
• Performance metrics 
• Team productivity 

Identify inefficiencies and drive automation and simplification 

Ensure rate integrity and operational alignment with pricing and packaging

Success Metrics 

On-time campaign launch rate 

Reduction in errors / makegoods

Improvement in campaign performance metrics 

Reporting turnaround time 

Sales satisfaction and adoption of digital products 

Client retention and renewal rates 

Operational efficiency and throughput 

Qualifications 

5–10+ years in digital advertising operations, ad tech, or campaign management 

Proven experience leading and developing teams 

Deep understanding of: 

• Programmatic advertising 
• Ad serving and trafficking 
• Email marketing and audience targeting 
• Campaign analytics and optimization 

Experience working cross-functionally with Sales teams 

Strong command of ad platforms, reporting tools, and CRM systems 

Ability to operate both strategically and tactically 

Ideal Candidate Profile 

Builder + operator: comfortable fixing and scaling a function 

Highly accountable with a bias for action and urgency 

Strong communicator who can simplify complexity for Sales teams 

Data-driven with a focus on outcomes, not just activity

Comes from a place of “yes” regarding new products, changes or ideas. 

Thrives in environments that require change, structure, and leadership 

Is, and is thought of as, un-boring.  

Why This Role Matters 

This is a high-impact leadership role with the opportunity to: 

• Transform digital operations into a competitive advantage 
• Directly influence revenue growth and client success 
• Build a best-in-class operational team within a growing media organization 

Why AIM? 

Highly engaged, passionate audiences 

Real product depth across digital, events, and content 

Entrepreneurial environment with leadership visibility 

Opportunity to shape revenue—not just chase it 

If you’re a builder, closer, and strategic thinker, we should talk. Top performers have a  clear path to leadership and expanded ownership.

Active Interest Media values diversity in the workplace and is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.