Job Title: Growth Activation Specialist

Reporting Line: Associate Operations Manager and Team Leader

Department: Sales & Growth

About the Role

We are seeking a Growth Activation Specialist to drive adoption and sales of our key services

among owner-operators in the trucking industry. This role focuses on promoting and selling

solutions such as 10-4 WEX, Truckloads Loadboard, Factoring Services, and the Trucker Path

App. The ideal candidate is a motivated self-starter with a passion for helping trucking professionals

optimize their operations.

Key Responsibilities

• Prospect and Engage: Identify and reach out to owner-operators through cold calling, email

campaigns, and other outreach strategies.

• Sales Execution: Present and sell our suite of services (10-4 WEX, Truckloads Loadboard,

Factoring, Trucker Path App) to prospective clients.

• Lead Management: Maintain and update CRM records, track leads, and ensure timely

follow-ups.

• Consultative Selling: Understand customer needs and provide tailored solutions to improve

their business efficiency.

• Market Feedback: Gather insights from prospects and customers to help refine sales

strategies and product offerings.

• Performance Goals: Meet or exceed monthly and quarterly sales targets.

Requirements

• Experience: Minimum 1 year of sales experience, preferably in B2B or

transportation/logistics industry.

• Communication: Excellent verbal and written communication skills.

• Cold Outreach: Experience in selling to cold leads is a strong plus.

• Tech Savvy: Comfortable using CRM tools and digital platforms for outreach and reporting.

• Self-Motivated: Ability to work independently and manage time effectively.

Preferred Qualifications

• Familiarity with trucking industry services and owner-operator challenges.

• Previous experience selling SaaS or financial services (e.g., factoring).