Why This Role Exists

The Marketing Project Manager exists to create operational clarity, accountability and execution consistency across Blue Heron’s marketing initiatives. This role serves as the connective layer between strategy, creative execution and cross-functional business priorities — ensuring projects move efficiently from concept through completion while maintaining alignment with brand standards, timelines and organizational objectives.

This role helps the marketing department scale by improving workflows, strengthening communication, organizing resources and implementing systems that increase visibility, collaboration and operational efficiency. The Marketing Project Manager plays a critical role in helping teams execute with discipline while supporting a high-performance, integrated design-build environment.

Core Accountabilities

• Lead marketing project planning and execution across Blue Heron divisions and brands, ensuring initiatives move efficiently from concept through completion.

• Define project scope, timelines, milestones and deliverables while aligning priorities between stakeholders, leadership and creative teams.

• Manage multiple concurrent marketing initiatives while proactively identifying risks, resolving bottlenecks and maintaining execution momentum.

• Oversee and optimize project management systems and workflows, including Monday.com or similar operational platforms, to improve visibility, accountability and team efficiency.

• Support workflow automation and operational process improvements that strengthen scalability, communication and reporting consistency across the department.

• Serve as a primary liaison between marketing and internal stakeholders, facilitating communication, organizing feedback and maintaining alignment throughout project lifecycles.

• Coordinate cross-functional collaboration between creative, digital, content, events, sales and leadership teams to support successful execution of marketing initiatives.

• Support organization and management of digital assets, photography resources and marketing materials in partnership with the creative and multimedia teams.

• Monitor project timelines, budgets, approvals and deliverables to ensure work remains aligned with brand standards, operational expectations and business objectives.

• Assist with reporting, operational tracking and campaign performance reviews to support continuous improvement and data-informed decision-making.

• Research emerging technologies, AI-assisted workflows and operational tools that can improve productivity, scalability and team collaboration.

• Contribute to departmental initiatives and evolving business priorities that support organizational growth, operational excellence and long-term marketing effectiveness.

What Success Looks Like

Success in this role is measured by the ability to create structure, improve execution consistency and help the marketing department operate with greater efficiency and accountability.

A successful Marketing Project Manager:

• Keeps projects moving forward with minimal disruption or missed deadlines.

• Creates clarity across stakeholders, priorities and deliverables.

• Improves workflow visibility and operational organization across the department.

• Anticipates bottlenecks and resolves issues proactively.

• Helps teams execute efficiently while maintaining high creative and brand standards.

• Strengthens collaboration between marketing and stakeholders.

• Contributes to scalable systems and operational improvements.

What “Setting Others Up for Success” Means

This role creates operational alignment that enables creative and marketing teams to execute at a high level. Success requires removing friction, improving communication flow, maintaining organizational discipline and ensuring stakeholders have the visibility, resources and coordination needed to perform effectively.

How Performance Is Measured

Performance in this role may be evaluated through:

• Project completion timelines and delivery consistency

• Accuracy and organization of project tracking systems

• Stakeholder communication effectiveness

• Reduction in operational bottlenecks or missed deliverables

• Adoption and utilization of workflow systems and processes

• Team collaboration and cross-functional alignment

Capabilities Required

Technical & Functional Acumen

• Strong project management and operational coordination experience

• Understanding of marketing workflows, creative production and campaign execution

• Experience with project management platforms such as Monday.com or similar

• Familiarity with digital marketing platforms, reporting tools and CRM systems

• Strong organizational and documentation skills

• Ability to manage multiple priorities simultaneously while maintaining attention to detail

• Proficiency in Microsoft Office and collaborative workflow platforms

Business & Integration Mindset

• Ability to balance strategic priorities with day-to-day execution

• Operational thinking with a focus on scalability, efficiency and accountability

• Understanding of how marketing initiatives support broader business objectives

• Ability to coordinate across multiple departments and stakeholder groups

Communication & Leadership

• Strong written and verbal communication skills

• Ability to facilitate alignment across teams and leadership groups

• Professional, proactive and solutions-oriented communication style

• Strong follow-through and accountability in fast-paced environments

Character & Professionalism

• Highly reliable and organized

• Self-starter with strong ownership mentality

• Collaborative and team-oriented

• Curious, adaptable and improvement-focused

• Positive, solutions-driven approach under pressure

• High level of professionalism and accountability

How This Role Shows Up (Blue Heron Expectations)

At Blue Heron, this role is expected to operate with discipline, ownership and a commitment to operational excellence. The Marketing Project Manager helps create structure that enables teams to execute efficiently while supporting a collaborative, design-led culture.

This individual is expected to:

• Lead with accountability and follow-through.

• Communicate proactively and clearly.

• Improve systems rather than work around them.

• Support team success through organization and coordination.

• Maintain high standards for execution quality and professionalism.

• Operate with a continuous improvement mindset.

• Contribute positively to culture, collaboration and long-term organizational growth.