Job Summary

The Event Marketing Specialist is responsible for leading CaseWorthy’s event strategy, logistics, and campaign execution to drive brand awareness, generate qualified leads, and support go-to-market priorities. This role will own the end-to-end event process—from research and planning to execution and post-event ROI reporting—ensuring each event aligns with CaseWorthy’s strategic objectives. Ideal candidate would be located in the Salt Lake City, Utah area to manage the local storage unit.

Responsibilities

Opportunity & Alignment

• Stay current with industry trends, competitor tradeshow attendance, and new opportunities.
• Align event strategy with CaseWorthy’s product roadmap and GTM priorities.
• Provide go/no-go event recommendations and identify opportunities for improvement.

Event Logistics

• Manage all event logistics including registration, booth setup, and shipping.
• Oversee swag inventory management, ordering, and budget adherence.
• Manage CaseWorthy’s physical storage unit in Utah, including lease, payment coordination, and asset organization.
• Coordinate swag and collateral needs for attendees and ensure timely delivery.

Process Ownership

• Develop and maintain standard event campaign templates and SOPs.
• Manage the event request process and implement the 2026 Event Tracking Improvement Plan, migrating scorecards into CRM.

Expense Tracking & ROI

• Track all event expenses and ensure accountability for attendee reporting.
• Estimate ROI prior to each event and deliver post-event performance reports.
• Manage the Event Scorecard to inform future participation and budgeting.

Lead Generation & Campaign Management

• Develop creative strategies to attract booth traffic and generate leads.
• Ensure booth design and collateral align with CaseWorthy branding.
• Create and manage CRM campaigns for each event, including assets, content, and communications.
• Build campaign contact list and identify opportunities to maximize event ROI with potential customer and prospect attendees. 
• Coordinate pre-and-post-conference efforts with the Sales and Account Management Teams. 
• Execute all campaign deliverables including landing pages, emails, social content, and thought leadership materials.
• Load leads and event data into CRM and ensure accurate follow-up tracking.

Communications & Stakeholder Management

• Lead pre- and post-event planning calls with stakeholders, including attendees, Account Managers, and SLT.
• Provide regular updates to leadership on event performance and recommendations.

CaseWorthy-Hosted & Sponsored Events

• Evaluate and manage CaseWorthy-hosted special events to maximize time with customers and prospects at tradeshows.
• Identify speaking and sponsorship opportunities at tradeshows to expand brand presence.

Other responsibilities

• Support the Account Management Team with User Conference planning and execution.
• Ability to travel nationwide, up to 25% annually.
• Performs other duties as assigned.

Required Skills & Qualifications

2–3 years in corporate events or trade show planning.

Strong project management, organizational, and communication skills.

Proficiency in Microsoft Office Suite.

Willingness to travel within the U.S.

Preferred Skills & Qualifications

Bachelor’s Degree

Experience in the Non-Profit, Human Services, or Social Services sector.

Familiarity with expense tracking and ROI reporting.

Experience using HubSpot CRM.

Confident interfacing with customers and senior leadership.