PETA’s social channels reach millions of people every week—and this role sits at the center of that impact. As a Video Lab Producer, you’ll create visually striking, culturally relevant, and conversation-driving videos for PETA’s social platforms, with a strong emphasis on AI-assisted animation, original visual storytelling, and self-filmed, on-camera content.

Your work will help make PETA's animal liberation message unavoidable, shareable, and impossible to ignore.

We’re looking for a highly creative producer who’s excited to push boundaries, experiment with emerging AI tools, and develop bold, edgy, and humorous content that challenges the status quo and inspires meaningful change for animals.

About PETA’s Video Lab:

PETA's Video Lab is a team of creative problem-solvers and storytellers behind some of the most talked-about animal liberation videos on social media. From provocative, hilarious content that trends across platforms to emotionally powerful videos that motivate action, the Video Lab creates work that consistently cuts through the noise.

Videos produced by PETA’s Video Lab generate roughly 100 million views each year, offering an extraordinary opportunity to make a real impact for animals through creativity, technology, humor, and activism.

Position Objective:

Leverage AI tools to create bold content, appear on camera, create skits, commentary, explanatory videos, and more 

Primary Responsibilities and Duties

• Create high-impact videos for Instagram, TikTok, Facebook, X, YouTube, and emerging social channels from concept through final delivery

• Develop scripts and creative concepts that balance humor, shock value, clarity, and emotional resonance

• Use AI tools such as Midjourney, Runway, Higgsfield, and similar platforms to create animations, motion graphics, and visual elements that elevate storytelling

• Experiment with emerging AI-powered video, animation, and creative technologies to develop innovative content formats

• Appear confidently on camera in comedic skits, commentary, and explanatory videos, bringing PETA’s bold, provocative, and quirky voice to life 

• Self-film content using an iPhone or similar equipment, taking ownership of lighting, sound, props, set design, and overall production quality

• Direct and produce formal shoots as needed

• Collaborate closely with Video Lab team members and the social media team to develop timely, engaging content

• Ensure all video content meets quality standards and complies with legal and brand guidelines

• Stay current on social media trends, platform updates, internet culture, and advancements in AI creative tools

• Perform other duties as assigned by the supervisor

• Degree in a related field or at least two years of relevant professional experience

• Portfolio showcasing generative AI work, creative video projects, or personal AI-driven experiments

• Demonstrated experience using AI tools for video generation, animation, visual effects, or video enhancement

• Strong understanding of all stages of video production, from concept development to post-production

• Comfortable, charismatic, and engaging on camera

• Extensive video editing experience, including proficiency in Adobe Premiere Pro and After Effects

• Familiarity with professional video, lighting, and photography equipment

• Strong creative instincts and enthusiasm for bold, unconventional ideas

• Knowledge of animal liberation issues and familiarity with PETA campaigns preferred

• Professional appearance and commitment to a vegan lifestyle

• Excellent written, verbal, and interpersonal communication skills

• Ability to manage multiple projects and work effectively under tight deadlines, both independently and collaboratively

• Commitment to the mission and objectives of the organization

The hourly pay range for this position is $19.45-$24.93. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. 

A list of benefits available to qualified employees is available here.

Application Deadline: 

Applications for this position will be accepted until June 11, 2026.

We may fill this job opening before the deadline if we find a qualified candidate.