POSITION PURPOSE: This position shapes and promotes the company’s Professional “face,” mission and services through strategic implementation of communication and marketing actions. The company brand and message is targeted to the community-at-large, including medical and business professionals, current and potential residents, and current and potential employees. With professional and consistent marketing actions, Clatsop Care Center Health District is positioned to maintain target census, recruit a skilled workforce, and achieve top customer satisfaction.

The work of the Marketing Director is concentrated in the following areas:

•  Media and Community Outreach
•  Branding & Design
•  Resident Outreach
•  Internal Operations / Employee Outreach
•  Referral Sources Outreach
•  Special Events

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

•  Develop, update, and maintain a Strategic Marketing Plan for resident and facility services, census development and image enhancement.
•  Establish, update, and maintain and communicate a cohesive, professional presence.
•  Develop and maintain marketing materials (brochures, business cards, handbooks, welcome packets, tour folders, website, newsletters, social media, flyers, apparel, etc.) reflecting Clatsop Care Center Health Districts brand.
•  Produce in-house marketing materials that serve as both informational and marketing tools (Resident Newsletter, Insider, Employment flyers). May outsource production.
•  Conduct media relations, establishing and maintaining contacts with local and regional contacts to promote stories and coverage featuring Clatsop Care Center Health District (i.e., newspapers, magazines, websites, social media).
•  Continue to improve quality and content of online presence (website, social media, etc.) by adding new items, improving scope and focus with intent on attracting new residents and staff, and improving our online presence.
•  Analyze and update our strengths and what sets us apart from the competition to then promote these assets through marketing materials and personal relationships with the greater community, media, referral sources, potential residents, and families.
•  Recruit staff through promotion of job opportunities, using a variety of communication platforms (social media, websites, online job boards, flyers, print media, etc.)
•  Research and implement best marketing practices and latest most effective tools.
•  Orchestrate and promote special events (i.e., music Concerts, open house, meet & greet, staff events)

NON ESSENTIAL JOB FUNCTIONS include the following:

All aspects of the job are essential.

UNIVERSAL PRECAUTIONS:

Exposure to Blood/Body fluids is possible.

QUALIFICATION REQUIREMENTS:

Excellent communication and interpersonal skills required including ability to effectively communicate with groups and individuals to motivate participation and enhance information exchange

Effective leadership and team building skills required; ability to work with a wide variety of individuals by using tact, diplomacy and flexibility

Must possess a genuine interest in assuring the happiness, well-being and purposefulness of residents under the care of this Health District

Good organizational and supervisory skills; ability to work under stress

Critical thinking and problem solving skills

Ability to manage multiple and diverse projects

Must function independently, have flexibility and the ability to work effectively with residents, personnel and persons.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hand to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee frequently is required to talk or hear. The employee is occasionally required to stand, walk, climb or balance; and stoop, kneel, crouch, or crawl.

The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, peripheral vision, and the ability to adjust focus.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is usually moderate.