Job Summary 

As a Paid Ads Specialist, you will have a focus on data analysis and paid search. You will be immersed in PPC and proactively identify paid media opportunities on a micro and macro level. You are expected to drive results, consistently improve product and process, while staying up to date on the latest digital advertising trends and best practices. 

Responsibilities: 

• Track, measure, optimize and report performance of paid ad campaigns 
• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting 
• Identify opportunities for efficiencies in process (i.e. automation, software, tools) 
• Develop keyword research, keyword lists, and keyword bucketing  
• Manage a high volume of paid media budgets 
• Develop, analyze and optimize keyword ad copy and landing pages 
• Perform A/B testing with the intent of improving impression share, quality score and CPL 
• Monitor and assess competitor activity and keyword ranking performance 
• Collaborate with management team to develop strategies for at-risk accounts 
• Follow and stay on top of industry best practices 
• Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities 
• Regular and reliable attendance is required as this is a full-time position 
• Other duties as assigned by management 

Qualifications: 

• 3-5 years’ experience in paid search 
• Google Analytics certified 
• GoogleAds certified 
• Microsoft Office proficient  
• Salesforce proficient  
• Experience in Google Ads Manager (MCC)  
• Understanding of direct response and interactive marketing best practices 
• Ability to work both independently and in a team environment 
• Professional and personal integrity 
• Excellent verbal and written communication skills 
• Strategic thinker with strong analytical skills 

Preferred Qualifications: 

• Previously worked at a digital marketing agency 
• Facebook & LinkedIn advertising experience 
• CSS/HTML experience for landing page development 
• Excellent copywriting and proofreading skills 

Physical/Mental Requirements for the Job: 

• Prolonged periods of sedentary movement 
• May be requested to work overtime and weekends if deemed necessary 
• Must be able to lift at least 20 pounds 
• Certain management positions might be required to occasional travel 

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job- related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. 

All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.