Job Summary

The Senior Email Marketing Manager owns the engaged audience and lifecycle, with email as the primary lever. The role is accountable for engaging, nurturing, and converting the database across the customer journey, not only for running the email channel well.

This role sets channel strategy, roadmap, calendar, and performance standards, and shapes how email integrates with the broader growth motion across paid, partner, and product marketing efforts. The Senior Email Marketing Manager works closely with Growth Marketing to lift the impact of campaigns across the team, brings deep channel expertise to growth marketers’ programs, anticipates what each campaign needs from email, and proactively identifies opportunities to expand engaged audience segments through re-engagement and lifecycle programs.

The Senior Email Marketing Manager runs a structured intake process for stakeholder requests from Growth Marketing, Partner Marketing, Sales, Product, and Product Marketing. They evaluate and prioritize work based on expected impact, audience fit, and channel strategy, integrate approved work into a single coordinated email plan, and shape what stakeholders ask for based on what the channel can do and where audience opportunities exist.

The role coordinates email execution with Marketing Operations and an external offshore team responsible for day-to-day build and deployment, and provides detailed briefs to the Content & Creative team for email content and creative. The Senior Email Marketing Manager owns business outcomes and quality across the channel, defines requirements and acceptance criteria, manages QA and approvals, and executes campaigns directly when speed, complexity, or criticality requires it.

Essential Duties and Responsibilities:

Channel Roadmap, Calendar & Prioritization

• Own the email channel roadmap and audience-engagement calendar aligned to lifecycle stages, engagement signals, and pipeline goals. Set the strategy for what gets built, when, and for whom, rather than only responding to incoming requests.
• Run a structured intake process for stakeholder requests across Growth Marketing, Partner Marketing, Sales, Product, and Product Marketing. Translate needs into clear briefs and requirements, and push back when proposed work does not fit channel strategy or audience opportunity.
• Prioritize work using a consistent framework (impact, urgency, effort, audience fit, dependencies). Communicate trade-offs and timelines clearly, and make the case for strategic work that stakeholders have not asked for but the channel needs.
• Maintain channel guardrails (frequency, segmentation, customer experience) and keep messaging consistent across programs.
• Proactively identify gaps in the channel and lifecycle, including program areas and audience segments that are not being fully served, and bring forward proposals to address them.

Execution & Stakeholder Partnership

• Work with Marketing Operations to establish SLAs by request type and priority tier for email execution. Monitor delivery, address quality or timing issues, and execute campaigns directly when timing, complexity, or criticality requires it.
• Partner closely with Growth Marketing to make their campaigns work harder. Bring channel expertise to campaign planning, anticipate what each program needs from email, and identify opportunities growth marketers may not see from their seat.
• Partner with Sales, Product, Product Marketing, and Partner Marketing to clarify objectives, audiences, offers, and follow-up expectations. Shape what they ask for based on what the channel can do and where audience opportunities exist.
• Coordinate email as part of multi-touch sequences across paid retargeting, paid channel nurturing, and partner programs. Ensure email reinforces and is reinforced by adjacent channels, rather than running in isolation.
• Provide detailed briefs to the Content & Creative team to produce content and creative for email programs and campaigns.
• Align on success metrics across stakeholders, and ensure all requirements include tracking and measurement from the outset.

Performance Measurement & Optimization

• Own channel reporting (deliverability, engagement, conversions) and the channel’s contribution to SALs and pipeline.
• Plan and run testing and optimization (subject lines, creative, CTAs, send time, audience, sequencing) and operationalize learnings into ongoing programs.
• Own offer-type strategy and segment-level messaging relevance across the channel. Evaluate the mix of gated content, promotional, and nurture offers, assess whether each offer fits the segment it is going to, and ensure email programs drive meaningful engagement beyond opens.
• Design and own re-engagement nurture programs that grow engaged database segments. Partner with Growth Marketing and Partner Marketing to identify dormant audiences worth re-activating and bring them back into active engagement.
• Identify friction in email-driven conversion paths and partner with operations teams to resolve tracking, routing, or lifecycle issues.

Technical & Data

• Maintain operational standards (templates, accessibility, list hygiene, suppression, preference management).
• Ensure consistent tracking and measurement (UTMs, campaign taxonomy, audience definitions, reporting logic).
• Use data to improve targeting and personalization. Leverage SQL for advanced segmentation and analysis (preferred).

Channel Leadership & Standard-Setting

• Set the bar for how the organization thinks about email, lifecycle, and audience engagement. Bring an informed point of view to planning meetings, working sessions, and cross-functional discussions about the channel.
• Serve as the channel expert that growth marketers, partner marketers, and other stakeholders rely on for guidance on what email can do for their programs.
• Establish and maintain channel standards across program types, including direct customer email, partner email, webinar email, and lifecycle email, so the channel runs to a consistent quality level regardless of who originates the request.
• Provide guidance to the offshore execution team on brief quality, email best practices, and channel standards.

Attendance

• Regular and reliable attendance is required as this is a full-time position.
• Other Duties as Assigned by Management

Key Skills, Knowledge and Qualifications:

Required

• 7+ years in Email Marketing and Marketing Operations, preferably in B2B SaaS, including experience as the most senior email expert in an organization or function.
• Proven experience overseeing external agencies or consulting partners delivering campaign execution, including clear requirements, QA, delivery management, accountability, and SLA management.
• Hands-on experience administering a marketing automation platform and CRM, including campaign operations, lifecycle processes, routing, and reporting.
• Demonstrated experience setting channel strategy and shaping how email integrates with broader growth and lifecycle programs, not only executing within the channel.
• Strong analytics and reporting capability with a demonstrated ability to turn insights into process and system improvements.
• Strong stakeholder management skills with the ability to prioritize work across multiple teams and timelines, and the ability to push back constructively when proposed work does not fit strategy.

Preferred

• Experience with enterprise marketing automation platforms (e.g., Marketo, HubSpot) and leading CRMs (e.g., Salesforce), or comparable equivalents.
• Familiarity with attribution methods, campaign influence concepts, and common B2B SaaS funnel metrics.
• Experience with marketing stack integrations (enrichment and intent tools, webinar and event platforms, data destinations and BI tools).
• Experience designing and owning lifecycle and re-engagement programs at scale.
• Basic deliverability knowledge (authentication and best practices) and experience maintaining healthy sending programs.

Physical/Mental Requirements for the Job:

• Prolonged periods of sedentary movement.
• May be requested to work overtime and weekends if deemed necessary.
• Must be able to lift at least 20 pounds.
• Certain management positions might be required to occasional travel.