PURPOSE STATEMENT: 

Blueroot Health is seeking a relationship-driven and analytical Affiliate & Influencer Manager to build and scale the affiliate and influencer programs across all Blueroot Health brands. In this role, you will own partner recruitment, contracting, activation, performance management, and payouts — turning a network of creators, affiliates, and ambassadors into a reliable, measurable revenue and awareness channel for each brand.

This is a hands-on role for someone who is equally comfortable on a discovery call with a creator, negotiating a deliverables-and-commission deal, writing a brief, and pulling a performance report. The ideal candidate combines strong people skills with sharp commercial instincts and a rigorous, data-driven approach to channel management.

You will partner closely with the Social Media Manager and Lifecycle Marketing Manager as peer managers under the management of the Marketing Communications Director, and you will direct outside agency support where it accelerates the program.

WHAT YOU’LL DO (MAJOR RESPONSIBILITIES): 

Influencer Program

• Develop and execute the influencer strategy across all Blueroot Health brands, aligned to brand positioning, audience growth, and revenue goals.

• Source, vet, and recruit creators — from nano and micro to mid-tier and macro — matched to each brand’s audience, voice, and category.

• Own outreach, negotiation, and contracting: deliverables, usage rights, exclusivity, FTC disclosure terms, payment terms, and performance expectations.

• Write creator briefs that translate brand goals into clear, actionable direction while leaving room for authentic creator voice.

• Manage day-to-day creator relationships, including timelines, content reviews, revisions, approvals, and payment.

• Build and run a product seeding / gifting program with clear selection criteria, tracking, and follow-up.

• Own the UGC pipeline end-to-end on the sourcing side: solicit and collect user-generated content through seeding, ambassador programs, and direct outreach; secure usage rights and disclosure terms; maintain a central UGC library with clear rights, expiration dates, and tagging for the Social Media Manager and other internal teams to draw from.

• Develop an ambassador / long-term partner program for the highest-performing creators across brands.

Affiliate Program

• Own the affiliate program end-to-end — platform management (e.g., Impact, ShareASale, Refersion, LevAnta, Rakuten, or similar), affiliate recruitment, activation, and ongoing optimization.

• Recruit and activate publisher affiliates, content sites, deal/coupon partners, loyalty partners, and creator affiliates appropriate to each brand.

• Set and manage commission structures, bonuses, and promotional offers; negotiate placements and exclusive offers with top affiliates.

• Monitor affiliate activity for compliance with brand guidelines, trademark bidding rules, and FTC disclosure requirements; enforce program terms.

• Run regular affiliate communications — newsletters, new product launches, promotional calendars, performance updates.

Performance, Operations & Cross-Functional

• Track and report on program performance using KPIs including attributed revenue, ROAS, new customer acquisition, average order value, content output, EMV, engagement on partner-produced content, and program contribution to overall marketing mix.

• Manage program budgets and payouts; reconcile commissions, fees, and creator payments accurately and on schedule.

• Deliver regular performance readouts to the Director of Marketing Communications with clear insights and recommended next actions.

• Partner with the Social Media Manager on amplifying high-performing partner content on brand channels and coordinating launch moments where organic social and partner activations align. Supply curated, rights-cleared UGC from the central library; the Social Media Manager owns editorial selection, publishing, and on-channel performance.

• Partner with the Lifecycle Marketing Manager to integrate creator and affiliate content into email and SMS where appropriate.

• Partner with Paid Media on whitelisting / partnership ads, allowlisting workflows, and creative sourced from top creators.

• Partner with E-commerce, Brand, Customer Service, and Regulatory on landing pages, offer codes, partner customer experience, and claim review.

• Direct outside agency partners where used (talent agencies, influencer marketing agencies, affiliate management services); write briefs, hold quality and timelines, and ensure performance against agreed KPIs.

• Stay on top of the creator economy, affiliate landscape, platform shifts, and competitor activity; bring forward test ideas and new partner types.

• Ensure all partner activity complies with FTC disclosure requirements, platform policies, and DSHEA / FDA guidelines for dietary supplement claims; partner with Regulatory on claim review as needed.

• Maintain accurate records of partner agreements, content rights, usage windows, and program performance.

• Perform other duties as assigned.

WHAT YOU’LL NEED (KNOWLEDGE/SKILLS/EXPERIENCE):

• Minimum of 5 years of professional experience in influencer marketing, affiliate marketing, or creator partnerships, with at least 2 years owning a program (not just executing within one).

• Hands-on experience managing an affiliate platform such as Impact, ShareASale, Refersion, LevAnta, Rakuten, or similar.

• Demonstrated track record of recruiting and activating creators / affiliates that delivered measurable revenue or audience growth; examples or case studies of programs you built or scaled.

• Strong negotiation skills and comfort closing partner deals — deliverables, commissions, usage rights, exclusivity.

• Sharp commercial instincts; able to size partner opportunities and prioritize based on ROI.

• Strong analytical skills and fluency in Excel; comfort pulling, interpreting, and presenting performance data.

• Excellent written communication for briefs, partner outreach, and program communications.

• Working knowledge of FTC disclosure requirements and influencer / affiliate compliance.

• Strong attention to detail, organization, and the ability to manage multiple brands, partners, and deadlines in a fast-paced environment.

• Self-directed work ethic and ability to operate independently.

PREFERRED QUALIFICATIONS:

· Industry experience in supplements, health & wellness, beauty, or food & beverage.

· Experience working under regulated claims environments (DSHEA, FDA, FTC) for supplements or OTC 

· products.

· Familiarity with Shopify and the broader e-commerce ecosystem.

· Experience with influencer discovery / management platforms (e.g., GRIN, Aspire, CreatorIQ, Captiv8).

· Experience with Amazon affiliate / creator programs (e.g., Amazon Influencer Program, Amazon Associates).

· Experience with partnership ads and creator allowlisting workflows on Meta and TikTok.

PHYSICAL REQUIREMENTS:

· Ability to travel occasionally for business needs, including attending meetings, trainings, creator events, industry conferences, or company events.

· Sitting for long periods of time.

· Repetitive tasks such as typing and extended periods of computer screen time.

· Handling stress with composure.