PURPOSE STATEMENT:  

Blueroot Health is seeking a creative and strategic Social Media Manager to own the social presence across all Blueroot Health brands. In this role, you will set the social strategy, build the content calendar, create and publish content, manage community engagement, and report on performance — turning each brand’s social channels into measurable drivers of awareness, audience growth, and revenue. 

This is a hands-on role for a strong writer and visual thinker who is equally comfortable scripting a Reel, jumping into comments, and pulling a performance report. You will partner closely with the Influencer & Affiliate Manager and direct outside agency support for content production and creative execution, so the ability to brief clearly, manage external partners, and hold quality and timelines is essential. 

Experience managing organic social for DTC, e-commerce, or CPG brands — ideally in supplements or health & wellness — is essential for success in this role. 

WHAT YOU’LL DO (MAJOR RESPONSIBILITIES): 

• Develop and execute the organic social media strategy across all Blueroot Health brands, aligned to brand positioning, audience growth, and revenue goals. 
• Own the social content calendar across primary platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn as relevant per brand), balancing brand storytelling, product education, community, and conversion content. 
• Write, script, and storyboard social content — captions, hooks, voiceovers, on-screen text — in each brand’s distinct voice. 
• Direct outside agency partners on content production, video editing, and creative execution; write briefs, give feedback, and hold quality, brand consistency, and timelines. 
• Produce light-weight content directly when speed or authenticity calls for it (e.g., trending formats, founder/team content, reactive posts). 
• Manage day-to-day publishing, scheduling, and platform-native posting across all brand accounts. 
• Build and run the community management program: respond to comments, DMs, mentions, and tags within defined SLAs; escalate customer service issues to the appropriate team. 
• Partner closely with the Influencer & Affiliate Manager as a peer — jointly planning campaign moments and amplifying partner content on brand channels. Curate from the central UGC library (owned by the Influencer & Affiliate Manager), make editorial decisions on what to post and when, and own publishing and on-channel performance of UGC. 
• Partner with the Lifecycle Marketing Manager, Influencer & Affiliate Manager, Paid Media, E-commerce, and Brand teams to align messaging, repurpose top-performing content across channels, and feed social learnings into broader marketing. 
• Stay on top of platform trends, formats, and algorithm changes; bring forward test ideas and react quickly to cultural moments where it fits the brand. 
• Run a continuous test-and-learn program across formats, hooks, hashtags, and posting cadence; document what works and apply it across brands. 
• Track and report on social performance using KPIs including follower growth, reach, engagement rate, video views and completion, saves, shares, profile visits, link clicks, and attributed revenue where available. 
• Deliver regular performance readouts to the Director of Marketing Communications with clear insights and recommended next actions. 
• Maintain social brand guidelines, voice documents, and content libraries for each brand; ensure all output is on-brand and consistent. 
• Ensure all social content complies with FTC disclosure requirements, platform policies, and DSHEA / FDA guidelines for dietary supplement claims; partner with Regulatory on claim review as needed. 
• Monitor social listening for brand mentions, competitor activity, and category conversation; flag risks and opportunities. 
• Perform other duties as assigned.  

WHAT YOU’LL NEED (KNOWLEDGE/SKILLS/EXPERIENCE): 

• Minimum of 4 years of professional social media experience, with at least 2 years managing organic social for a DTC, e-commerce, or CPG brand. 
• Demonstrated track record of growing audiences and engagement on Instagram and TikTok; portfolio or examples of content you produced and the results it drove. 
• Strong writing skills with the ability to flex voice across multiple brands. 
• Comfort producing light-weight content directly when needed — shooting on a phone, basic editing in CapCut or similar, and publishing platform-native content. 
• Proven experience briefing and managing external creative agencies or production partners. 
• Strong attention to detail, organization, and the ability to manage multiple brands, partners, and deadlines in a fast-paced environment. 
• Working proficiency with a social management / scheduling platform (e.g., Sprout Social, Later, Dash Hudson, Hootsuite). 
• Comfort with native platform analytics and the ability to synthesize data into clear recommendations; fluency in Excel. 
• Self-directed work ethic and ability to operate independently. 

PREFERRED QUALIFICATIONS: 

• Industry experience in supplements, health & wellness, beauty, or food & beverage. 
• Familiarity with Shopify and the broader e-commerce ecosystem. 
• Experience working under regulated claims environments (DSHEA, FDA, FTC) for supplements or OTC products. 
• Working knowledge of paid social mechanics, even if not the primary owner of paid media. 
• Basic design proficiency in Figma, Canva, or Adobe Creative Suite. 

PHYSICAL REQUIREMENTS: 

• Ability to travel occasionally for business needs, including attending meetings, trainings, content shoots, or company events. 
• Sitting for long periods of time. 
• Repetitive tasks such as typing and extended periods of computer screen time. 
• Handling stress with composure.