Overview
The Digital Media Strategist develops, executes, and optimizes digital media strategies that help clients achieve their business objectives. This role combines strategic thinking, analytical decision-making, and hands-on campaign management across multiple digital channels. The Digital Media Strategist works closely with internal teams and clients to deliver high-performing campaigns, uncover growth opportunities, and ensure media investments generate measurable results.
Key Responsibilities:

• Execute day-to-day media buying activities, including campaign setup, audience targeting, keyword research, budget management, bid adjustments, testing, and optimization across digital advertising platforms
• Create and implement strategies for digital media campaigns across search (SEM), display advertising, social media, and video marketing channels
• Allocate and manage budgets for various campaigns, optimizing spend to maximize ROI
• Apply financial acumen to budgeting, projections, revenue metrics, and assist with media billing
• Analyze market data to identify target audiences, ensuring campaigns are tailored to reach the right people
• Monitor, evaluate, and report on campaign performance using platform metrics and analytics tools, making data-driven decisions to improve results and drive strategy forward
• Identify opportunities for innovation, experimentation, and growth within digital campaigns
• Manage internal and external client expectations while ensuring deliverables and deadlines are met
• Collaborate with cross-functional teams to align media strategy with broader marketing and business goals
• Stay current on digital media trends, platform updates, industry developments, and best practices
• Contribute to a culture of continuous improvement by identifying opportunities to enhance processes and systems

Qualifications:

• Bachelor’s degree in marketing, advertising, business, or related field
• Minimum of 3 years of relevant experience in digital marketing strategy across digital media
• Agency or client-side digital marketing experience required; agency experience preferred
• Experience managing digital campaigns across multiple media channels
• Strong understanding of campaign budgeting, projections, and revenue metrics
• Hands-on experience managing campaigns within platforms like Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, DV360, The Trade Desk, or similar digital advertising platforms
• Proficiency in Google Workspace, Microsoft Office, and project management platforms like monday.com or similar tools
• Ability to analyze performance data and translate insights into actionable recommendations
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Excellent communication, facilitation, and collaboration skills
• Curious and creative mindset with a passion for marketing, culture, and emerging trends
• Ability to think strategically across the full marketing spectrum, with a strong understanding of full-funnel marketing and the role paid media plays throughout the customer journey
• Proactive problem-solving skills and a willingness to take initiative
• Growth-oriented mindset with a commitment to continuous learning and improvement
• Co-op experience is a plus
• Ability to work effectively in a remote environment, demonstrating strong self-management, communication, and collaboration skills
• Reliable high-speed internet connection and a dedicated workspace suitable for remote work

What Success Looks Like

• Digital media campaigns consistently achieve performance goals and deliver measurable business impact
• Budgets are managed effectively and optimized to maximize return on investment
• Campaign recommendations are informed by data, audience insights, and industry best practices
• Client and internal stakeholders have confidence in media strategy, execution, and reporting
• Opportunities for innovation, testing, and growth are regularly identified and implemented
• Projects are delivered on time, with strong attention to quality and detail
• Clients understand the story behind campaign performance and have confidence in the recommendations provided
• The Digital Media Strategist contributes positively to team culture and embodies Root+Beta’s values

Growth Opportunities
This role offers long-term growth opportunities within the Digital Media team, including progression to Senior Digital Media Strategist and increased responsibility for strategic planning, client leadership, campaign oversight, mentoring team members, and contributing to the continued growth of Root+Beta's media offerings.