About Rocket Farms

Where Horticulture Meets Inspiration

Rocket Farms is a leading grower and marketer of year-round premium potted plants and fresh culinary herbs, developing innovative live goods programs for many of the nation's leading grocery, club, and mass retail customers. Combining decades of horticultural expertise with exceptional service, we help retailers create engaging shopping experiences and drive category growth.

Position Summary

Great customer relationships don't happen by chance - they're built through trust, innovation, and exceptional execution. As our National Account Manager, you'll build lasting customer relationships, grow existing accounts, and help retailers succeed through thoughtful planning, exceptional service, and flawless execution.

Location  

This California-based role requires travel for customer visits, meetings, trade shows, and other industry events. Candidates must currently reside in California.

Essential Functions (Duties & Responsibilities)

Strategic Account Leadership

• Collaborate with the VP of Sales and Marketing to develop and execute strategic account plans for assigned national grocery, club, and mass retail customers, supporting sales and profitability objectives while delivering long-term customer success.

• Build trusted relationships with retail buyers and key decision-makers by delivering innovative plant programs, exceptional service, and consistent execution.

Account Growth & Development

• Identify opportunities to grow existing customer accounts by expanding product assortment, increasing distribution, introducing new programs, and growing business across existing banners, divisions, and regions.

• Develop and deliver strategic business reviews, category presentations, and customer-specific recommendations - including seasonal programs, promotional initiatives, and merchandising strategies that align with retailer objectives and drive sales growth.

Customer Success & Execution

• Ensure the successful execution of customer programs from forecasting and order management through final delivery by partnering with cross-functional teams to deliver a seamless customer experience.

• Analyze account performance and sales results to identify opportunities for continuous improvement and account growth.

Market & Industry Leadership

• Stay informed on consumer trends, category insights, competitive activity, pricing, and product innovation to bring fresh ideas and strategic recommendations to customers.

• Represent Rocket Farms at customer meetings, trade shows, and industry events while strengthening customer relationships and serving as a knowledgeable ambassador for the Rocket Farms brand.

Additional Responsibilities

• Perform other duties as assigned in support of department and company objectives.

Business Travel Requirement

• This role requires approximately 20-25% travel

 Qualifications (Knowledge, Skills & Experience)

• Bachelor's degree in Business, Marketing, or a related field preferred, or an equivalent combination of education and relevant experience.

• 5+ years of National Account Management or strategic sales experience supporting grocery, club, or mass retail customers.

• Demonstrated success growing existing customer accounts and achieving sales and profitability objectives

• Experience within the floral, horticulture, produce, perishables, or other consumer packaged goods (CPG) industries required.

• Strong relationship-building, presentation, negotiation, and business planning skills with the ability to influence retail buyers and key decision-makers.

• Proven ability to analyze sales data, identify growth opportunities, and develop strategic customer recommendations.

• Experience with CRM, EDI, syndicated scan/category management data, and ERP systems (Microsoft NAV experience preferred).

• Advanced proficiency in Microsoft Office, including Excel, PowerPoint, Outlook, and Word.

• Highly organized with the ability to manage multiple priorities while collaborating effectively across cross-functional teams.

Compensation Range: $100,000. - $145,000.  

Physical Requirements 

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and or move up to 25 pounds. Specific vision abilities by this job include close distance and color vision.

*This position description does not promise or imply that the functions listed in the Position Summary are the only duties to be performed or that the position may not change or be eliminated. Employees interested in learning more about the essential duties and responsibilities of this position should complete the Position Interest Form and submit it to the Human Resources Department.