McEvoy Ranch Content Creator (Contract Position: Approximately 20 hours per week)

California

McEvoy Ranch is a 550-acre, family-owned working farm in Petaluma, California. Inspired by her love of Tuscan olive oil, founder Nan McEvoy imported 1,000 seedlings from Italy in 1990, determined to produce the same top-quality olive oil in the rolling hills of California's northern coast. Over three decades later, the ranch is known for its estate-milled Organic Extra Virgin Olive Oils, Olio Nuovo, and a wide range of flavored olive oils produced using the Agrumato Method. As one of California's oldest olive oil ranches, we work to create a self-sufficient and balanced ecosystem nurtured by diverse plant and animal populations. Our orchards are tended in accordance with organic regulations, and a composting system ensures that all ranch waste products, including the spent olives, are converted into compost that nurtures the soil. Our onsite tasting room welcomes guests, offering an opportunity to sample olive oils and take in the beauty of the ranch. In addition to producing award-winning extra virgin olive oils, we produce small-lot wine and pantry essentials, including olive oil-based spreads, vinegar, mustard, honey, and olive oil-based beauty products under the name ODE Olive Oil Beauty. Our entire product line can be found at McEvoyRanch.com.

DESCRIPTION

The Content Creator will be a crucial member of the McEvoy Ranch team responsible for producing weekly email newsletters, daily social content & community management, and digital marketing materials. The role will support the Marketing Manager’s goals of increasing online awareness and exceeding sales forecast through digital-first, creative, SEO optimized content.

In this role you will:

• Write & design content for weekly email marketing in Klaviyo with guidance from Marketing Manager on monthly topics, promos & strategies
• Create & publish daily social video & image content across channels (Meta, Li, Pinterest, TikTok, YouTube)
• Manage daily community management (responding to comments & reposting) across channels (Meta, Li, Pinterest, TikTok, YouTube)
• Develop seasonal product copy & integrate into Shopify Plus (Including tasting notes & product labels)
• Refresh content heavy portions of the site including, but not limited to: About us, recipes, articles/blogs, Press/Awards
• Design interpersonal training & launch decks for Sales & Marketing department + Leadership

POSITIONS DETAILS

• Contractor: approximately 20 hrs/week
• Pay range: $35 per hour firm

REQUIREMENTS

To be eligible for this position, the applicant must meet the minimum qualifications.

• EDUCATION: Bachelor’s Degree in relevant business, marketing, PR, communications field
• RELEVANT EXPERIENCE: Minimum of 4 years of copywriting experience in a relevant consumer good and social media management.
• COMPUTER SKILLS: Proficient with Microsoft Office Suite, Email & Internet, Meta, YouTube, TikTok, and Pinterest. Experience in Adobe, Canva, Klaviyo, Shopify Plus, and Attentive is a plus.

Position may be remote but applicants must be California resident.