KSFL-Sioux Falls Live is a digital news operation in Sioux Falls, SD, delivering content across TV, web, and streaming platforms. The operation produces local news, weather, sports, and regional stories, while also covering community stories and live events such as high school sports. KSFL-Sioux Falls Live is part of Forum Communications Company, a fifth-generation, family-owned media organization with more than 20 publications across the Upper Midwest, collectively reaching more than 5 million readers each month.  

Job Summary

A Sports Reporter is responsible for the news gathering efforts within the sports department, with a focus on building a loyal, engaged audience on each unique publishing platform.  

Essential Functions

• Research, report, and write compelling stories on assigned teams, games, athletes, and sports-related topics.
• Provide consistent coverage of high school and college athletics, including game recaps, previews, and feature stories.
• Generate original story ideas that drive audience engagement, digital subscriptions, and readership growth.
• Determine story angles, conduct interviews, and produce accurate, timely content aligned with editorial standards.
• Respond quickly to breaking news by gathering information, writing stories, and producing photos or multimedia content under tight deadlines.
• Publish content efficiently and accurately using digital content management systems and website platforms.
• Create engaging multimedia elements (photos, videos, social posts) to enhance storytelling and expand digital reach.
• Promote content across social media channels to increase visibility, audience interaction, and brand loyalty.
• Collaborate with others across departments and locations to produce high-quality, cohesive coverage.
• Contribute to broader sports and outdoors coverage as needed, adapting to seasonal and regional priorities.
• Maintain strong news judgment and uphold journalistic integrity, accuracy, and AP style standards.
• Build relationships with coaches, athletes, and community members to support ongoing coverage and source development.
• Monitor sports trends, analytics, and audience insights to inform content strategy and improve performance.
• Support and contribute to ongoing digital initiatives aimed at growing audience engagement and subscriptions.
•  Play-by-play announcing for live sporting events.
• Maintain prompt and reliable attendance.

Qualifications

• Bachelor’s degree in Journalism or Mass Communications preferred, or equivalent reporting/writing experience.
• Previous writing experience for a newspaper, website, magazine, or specialty publication preferred.
• Strong writing, editing, and proofreading skills, with a solid grasp of AP style.
• Photography and basic photo editing experience preferred, with the ability to capture and select compelling visuals.
• Demonstrated passion for sports, with a deep knowledge of high school, college, and regional athletics.
• Understanding of the important role sports play in local communities, including their impact on school spirit, identity, and community connection.
• Excellent communication and interpersonal skills, with the ability to build relationships with coaches, athletes, and other community members.
• Strong news judgment and the ability to identify compelling story angles that resonate with local audiences.
• Ability to work efficiently under tight deadlines and organize multiple assignments, while maintaining accuracy and attention to detai.
• Familiarity with digital publishing tools, social media platforms, audience engagement strategies, and digital analytics/digital tools is a plus.
• Willingness and ability to work flexible hours, including evenings and weekends as needed, based on sports schedules and coverage needs.
• Must possess a valid driver’s license and a driving record that is insurable by the company. 
• Must carry an acceptable level of vehicle insurance as required by the company. 

Environment and Cognitive/Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Prolonged periods of time sitting and working on a computer.
• Standing and walking on a regular basis.
• Ability to talk and hear over the phone, in person or via online meeting platforms.
• Repeating motions that may require wrist, hands and fingers. Reach with hands and arms.
• Ability to stoop, kneel, bend, crouch and lift up to 25 lbs.
• Ability to operate a motor vehicle.
• Work performed in an office setting as well as outside exposed to the elements.