Role Overview

This role is for a hands-on visual storyteller who thrives behind the camera — both moving and still. You will own the creation of video and photographic content from concept through delivery, capturing real moments in the field, at training events, trade shows, and with partners.

This is not a desk-bound marketing role. You’ll be on job sites, around equipment, and working directly with crews and leadership to tell real stories.

What You’ll Do

Video

· Capture and produce short-form and long-form video content (brand stories, education, product demos, interviews, video podcast)

· Film on location at job sites, trainings, trade shows, and partner facilities

· Record and direct on-camera interviews with leadership, operators, and partners

· Multi-shot video capture

· Recording and processing high-quality audio

· Edit high-quality videos optimized for:

o Website (hero videos, product pages)

o Social (LinkedIn, Instagram, YouTube, Shorts)

o Sales enablement and trade show displays

*Equipment provided

Photography

· Capture high-quality photography in the field and studio-style environments:

o Action shots (equipment, crews, application)

o Product photography (equipment, tanks, accessories)

o Lifestyle & brand photography (people, environments, partners)

· Edit and deliver photos for:

o Website and product pages

o Social media and digital campaigns

o Sales decks, trade show assets, and print materials

· Build and maintain a visual asset library with consistent branding

*Equipment provided

Cross-Functional Collaboration

· Work closely with marketing, sales, and operations to capture content that supports real business goals

· Support co-branded content with strategic partners

· Ensure visual consistency across all platforms and campaigns

What Success Looks Like

· A growing library of professional video and photo assets

· Sales teams actively using visuals in outreach and presentations

· Strong engagement on social platforms

· Partners sharing and amplifying co-branded content

· AlffCo & Ice Solutions recognized as a trusted, authoritative industry brand

What We’re Looking For

· 2–5+ years of experience in video production and photography

· Strong shooting and editing skills:

o Video: Premiere Pro, Final Cut, etc.

o Photo: Lightroom, Photoshop or equivalent

· Comfortable filming and photographing in industrial, outdoor, and field environments

· Confident directing interviews and capturing candid moments

· Strong eye for composition, lighting, and storytelling

· Ability to manage projects end-to-end with minimal oversight

· Willingness to travel (especially during winter months)

· Portfolio demonstrating both video and photography work (required)

Bonus Points

· Experience in construction, trades, logistics, or industrial brands

· Drone experience 

· Sony experience 

· Motion graphics or light animation skills

· Experience with social-first content and platform optimization

· Familiarity with Instagram, Facebook, YouTube, LinkedIn, and short-form video trends

· Familitarty with video advertising