The Field Marketing Operations Manager serves as the operational leader of the Field Marketing department and is responsible for managing the department's day-to-day business operations. Acting as the Director of Field Marketing's second-in-command, this position exercises independent judgment in planning, directing, and optimizing department operations, ensuring strategic initiatives are executed efficiently across all markets.

This role is responsible for operational planning, resource allocation, budget administration, vendor management, event execution, retail partnership support, process improvement, and departmental compliance. The Field Marketing Operations Manager develops and implements operational solutions, establishes priorities, and makes decisions that directly impact departmental performance, financial results, and organizational objectives.

The Director focuses primarily on market growth, strategic partnerships, and leadership development, while this position oversees the operational execution necessary to achieve departmental goals.

Key Responsibilities

Department Operations & Leadership

• Oversee the daily operations of the Field Marketing department across all markets. 
• Translate strategic objectives established by the Director into operational plans and independently manage execution. 
• Exercise independent judgment in prioritizing departmental initiatives, allocating resources, and resolving operational issues.
• Identify operational inefficiencies and develop, implement, and monitor process improvements that increase productivity and reduce departmental costs. 
• Develop, document, and maintain departmental operating procedures and best practices. 
• Serve as the operational decision-maker for day-to-day departmental functions in the Director's absence. 

Operational Planning & Event Management

• Direct the planning and execution of shows, retail events, and promotional activations across multiple markets. 
• Determine event staffing requirements and operational resource allocation to maximize return on investment while maintaining departmental cost objectives. 
• Oversee the master event calendar, ensuring strategic prioritization of events, staffing, deadlines, registrations, and operational readiness. 
• Evaluate event performance metrics and determine operational adjustments to improve lead generation, staffing efficiency, and profitability. 
• Independently resolve operational issues involving venues, vendors, staffing shortages, logistics, scheduling conflicts, and event execution. 

Financial & Budget Administration

• Manage the department's operational budget, monitor expenditures, and recommend cost-saving initiatives. 
• Review vendor invoices, contracts, and expenditures for accuracy and compliance with budget objectives. 
• Analyze departmental Cost of Marketing (COM), identify trends, and implement corrective actions to achieve financial targets. 
• Prepare financial reports and operational analyses for executive leadership. 

Vendor & Business Relationship Management

• Manage operational relationships with vendors, venues, suppliers, and business partners. 
• Negotiate operational logistics, scheduling, service expectations, and issue resolution with third-party vendors within delegated authority. 
• Evaluate vendor performance and recommend changes that improve operational efficiency and service quality. 

Retail Operations

• Oversee operational support for retail partnerships across all markets. 
• Evaluate staffing levels, operational performance, and compliance with partner expectations. 
• Develop solutions to improve retail staffing efficiency, customer experience, and operational consistency. 

Data Analysis & Business Decision Support

• Analyze operational reports, staffing trends, event performance, financial metrics, and marketing effectiveness. 
• Interpret data to identify opportunities for improvement and provide recommendations that influence departmental planning and business strategy. 
• Develop executive-level reporting that supports leadership decision-making. 

Department Administration

• Oversee payroll compliance, bonus reporting, departmental records, contracts, inventory management, and operational documentation. 
• Ensure compliance with company policies, departmental procedures, and administrative requirements. 
• Develop systems that improve workflow efficiency and reporting accuracy. 

Cross-Functional Leadership

• Serve as the primary operational liaison between Field Marketing and Finance, HR, IT, Sales, Operations, and Marketing. 
• Lead cross-functional initiatives requiring coordination between multiple departments. 
• Resolve operational issues requiring collaboration across business units.

About Expo Home Improvement

Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers since 2006. We are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to Work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the communities we serve.

• 3–5 years of experience in event coordination, field marketing, marketing operations, or a similar execution-focused role; prior supervisory or team-lead experience preferred.
• Exceptional organization and follow-through; able to manage a high-volume event calendar with many moving parts and hard deadlines.
• Strong proficiency in Excel/Google Sheets and comfort working with data, budgets, and reporting; experience with HCM or payroll systems (e.g., Paylocity) a plus.
• Clear, professional communicator who can coordinate effectively across office staff, field teams, vendors, and venue partners.
• Self-starter with an ownership mindset — able to execute independently, anticipate needs, and keep operations running without close supervision.
• Availability for after-hours and weekend work as required by the show and event schedule.
• Valid driver's license and ability to travel to event sites across Texas markets.

Working Conditions 

• Primarily performed in an office environment with prolonged periods of sitting, working on a computer, and using standard office equipment.
• Frequent use of a computer, phone, and other office technology to coordinate events, manage schedules, maintain reports, and communicate with internal teams and external vendors.
• Occasional travel to company offices, retail locations, home shows, promotional events, and other field marketing activations to support operations, conduct site visits, or assist with event setup and execution.
• May occasionally be required to lift, carry, or move marketing materials, event supplies, displays, or equipment weighing up to 25 pounds.
• Occasional work outside of normal business hours, including early mornings, evenings, weekends, and holidays, may be required to support scheduled events, large-scale activations, or business needs.
• Requires the ability to manage multiple priorities in a fast-paced environment while meeting deadlines and responding to changing operational needs.
• Frequent communication and collaboration with employees, leadership, vendors, retail partners, and cross-functional departments in person, by phone, email, and virtual meeting platforms.
• Must be able to travel locally and occasionally throughout the company's service areas as business needs require.

Equal Opportunity Employer 

Expo Home Improvement provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, national origin, age, disability status, or any other characteristic protected by law. 

Americans with Disabilities Act (ADA) 

Expo Home Improvement complies with the ADA and will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations.