Business Intelligence Sr. Analyst - Retail Systems & CRM
New York
Description
 Our Brand  

MCM (Modern Creation München) is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting-edge techniques. Today, through its association with music, art, travel, and technology, MCM embodies the  bold, rebellious, and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on  revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation -  MCM’s millennial and Gen Z audience is genderless, ageless, empowered, and unconstrained by rules and  boundaries.   MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New  York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more.  For further information about MCM:  www.mcmworldwide.com.  


Working with us:  

With a highly collaborative workforce working from offices and stores around the world, MCM established a  multinational/multicultural organization. To uphold the culture & value of MCM, we intend to fulfil our corporate  social responsibility by implementing the following values and to comply with high degree of legitimacy and ethical  standards.  Our employees make the best efforts to become high-performing individuals who reflect the diversity of the  communities in which we work and live. MCM’s commitment to diversity and inclusion includes recruiting and  retaining employees from diverse backgrounds and experiences, creating awareness of diversity issues and benefits,  and fostering a supportive environment where inclusivity is expected and prioritized. We have zero tolerance in any  form of harassment, insultation, ostracization or groundless defamation of any other person. 


 Position Overview:  

We are seeking a proactive, technically skilled, and analytical Business Intelligence Sr. Analyst (Retail Systems &  CRM) to support, optimize, and enhance our omnichannel store and digital customer communication ecosystem.  Reporting directly to the Director of Business Intelligence, this role acts as the vital bridge between retail business  operations, marketing tech, and data science/engineering.  The primary focus of this role will be owning the functional management of our clienteling platform while actively  expanding into Salesforce Marketing Cloud (SFMC) to build, monitor, and optimize data-driven customer  engagement journeys. The ideal candidate is a hybrid problem-solver who can effortlessly pivot from  troubleshooting a front-end retail app issue to analyzing CRM data flows and translating business needs into  technical blueprints. 


Requirements

 Key Responsibilities:  


1. Application Support & Issue Management  


  • Frontline Technical Champion: Act as the primary technical and functional point of contact for retail store  teams experiencing issues with the Proximity clienteling platform.  
  • Triage & Resolution: Perform rapid issue triaging and deep-dive troubleshooting. Resolve configurations or  escalate advanced bugs to IT vendors and internal engineering and data teams. 
  •  System Health Monitoring: Monitor overall system performance, data sync integrity between platforms, and  ensure high availability for in-store teams.
  •  Knowledge Management: Maintain a centralized repository of issue logs, resolutions, and recurring technical  trends to inform future system upgrades and training opportunities.\

2. User Acceptance Testing (UAT) & Quality Assurance 

  • UAT Ownership: Plan, manage, and execute comprehensive UAT cycles for all new features, API updates, and  platform enhancements.  
  • Test Scenario Design: Collaborate with business users to define realistic test cases, edge cases, and strict  acceptance criteria.  
  • Release Gatekeeper: Document test execution results meticulously, tracking defects and ensuring the  platform meets rigorous quality and compliance standards prior to production deployment.    

 3. Business Analysis & System Enhancements 

  •  Requirement Gathering: Partner closely with retail, commercial, and marketing stakeholders to discover,  document, and analyze the technical requirements needed to support business strategies.  
  • Functional Specifications: Translate complex business requests into clear, actionable functional specifications  and user stories for technical development teams.  
  • Data Integrity: Collaborate with the wider BI team to ensure that customer data captured in-store via  clienteling platforms flows accurately into CRM environments for precise targeting.  
  • Process Innovation: Continuously evaluate current workflows to identify automation opportunities, data  gaps, and system bottlenecks. 

 4. Project Coordination & Cross-Functional Alignment 

  •  Project Delivery: Lead and coordinate small-to-medium digital projects, system updates, and third-party  vendor rollouts. 
  •  Timeline Management: Manage project timelines, track milestones, mitigate risks, and proactively clear  roadblocks. 
  •  Stakeholder Communication: Maintain clear, concise, and transparent communication loops between non technical business units, internal IT/BI teams, and external technology vendors.   

 Required Skills & Experience: 

  •  Experience: 3+ years of experience in business analysis, application support, or a technical-functional role  within a data-driven environment. 
  •  Retail Domain Expertise: Proven experience working with retail technologies, omni-channel ecosystems, or  point-of-sale (POS) environments. Direct experience with clienteling platforms (e.g., Proximity) is highly  advantageous. 
  •  CRM & Marketing Tech: Hands-on exposure to Salesforce Marketing Cloud (SFMC), specifically regarding  journey builder, data extensions, or similar enterprise CRM ecosystems.  
  • TestingMethodology: Strong background in QA/UAT planning, coordination, and defect tracking.  
  • Analytical Mindset: Excellent problem-solving skills with a natural curiosity for how data flows between  disparate systems. Comfortable working adjacent to BI reporting tools and databases. 
  •  Communication & Influence: Ability to translate complex technical jargon into simple business concepts, and  vice versa. Strong stakeholder management skills are a must.  • Technical & Coding Skills (Optional Plus): Basic coding is a major asset, especially SQL/Python for pulling  data, HTML/CSS for fixing email templates. 

 Key Competencies for Success: 

 

  • Stakeholder Management & Empathy: Ability to remain calm and supportive when dealing with frustrated  end-users (retail store staff) while remaining analytical when dealing with developers.  
  • Attention to Detail: Deep commitment to data accuracy and thoroughness, particularly during system testing  and requirement mapping.  
  • Ownership & Drive: A self-starter who treats the retail platform ecosystem as their own product, driving  improvements proactively rather than waiting for instructions.  
  • Adaptability: Comfort navigating a fast-paced retail environment where business priorities and promotional  calendars can shift quickly 

 This job description is not all-inclusive, and MCM Products USA Inc. reserves the right to amend this job description  at any time.  MCM Products USA Inc. is an Equal Opportunity Employer and is committed to a diverse and inclusive  work environment.    Salary range reflects the good-faith hiring base salary range for this position. However, individual salaries are  determined by a variety of factors including, but not limited to: business considerations, local market conditions,  internal equity, as well as candidate qualifications such as relevant skills, experience, and education/training.