Company Description

We are a technology-driven company. We built our business with the purpose of empowering people and improving their organizations, one payment at a time. We started our journey by providing smart and simple payment processing tools and products but haven't stopped there. We are backed by a team of world-class experts and the best technology talent, and we are committed to helping more new businesses get started, increase the revenues of our customers, and bridge the gap between online merchants and payment solutions. Our mission is to give companies the tools they need to change the future of their business.

Job Summary

The Vice President of Marketing owns Payarc's marketing function as a revenue-first, lead-generation engine and is directly accountable for marketing's contribution to the combined sales plan. Reporting to the Chief Sales Officer, the VP owns the annual marketing plan and marketing's contribution to combined sales plan gross profit, with Agent and ISV channel growth as the top revenue priorities.

The VP owns overall marketing strategy, including website ownership, social media marketing, brand and reputation management, trade show and event planning and execution.

The VP owns the full marketing-side revenue motion: lead generation through MQL, lead scoring, the re-warming loop for not-yet-ready leads, and the outbound infrastructure that powers it. CRM and revenue operations (HubSpot) sit inside marketing under this role as revenue infrastructure. VP maintains brand, reputation, and creative output in service of revenue outcomes rather than as standalone priorities and serves as the primary marketing partner to Sales leadership across the MQL-to-SQL handoff, activation, and ongoing gross profit.

The VP leads a lean team and scales output through an AI-assisted operating model. The VP gates all inbound cross-departmental requests against revenue priorities before marketing takes them on.

Essential Duties & Responsibilities

Revenue Ownership & Planning

• Own the annual marketing plan and marketing's contribution to the combined sales plan, with gross profit as the headline currency.
• Set and deliver marketing-focused KPIs and OKRs across all sales channels — lead generation, conversion, and gross profit contribution.
• Own marketing-sourced production across all sales channels.

Demand Generation & Lead Management

• Own lead generation through MQL across a multi-channel, email-anchored program.
• Own lead scoring frameworks and the re-warming loop that cycles not-ready and bounced-back leads back through scoring.
• Manage the MQL-to-SQL handoff gate with Business Development and hold marketing accountable for MQL-to-SQL and activation conversion quality.
• Stay engaged past the handoff — marketing journeys and education through activation and into ongoing gross profit.

Revenue Systems & Marketing Operations

• Own CRM and revenue operations infrastructure (HubSpot) as marketing-held revenue infrastructure: administration, automation, attribution, and reporting.
• Own data governance and reporting standards across marketing systems.

Team Leadership & Operating Model

• Build, manage, and develop the marketing team; set priorities, due dates, and performance expectations.
• Run an AI-supported model that scales marketing output.
• Manage marketing team priorities and capacity across all incoming work.
• Manage the marketing budget, vendor stack, and contractor capacity allocation.

Brand, Reputation & Industry Presence

• Maintain brand standards, reputation management, and website performance in service of revenue outcomes.
• Represent Payarc at industry events and trade shows; own event ROI.
• Develop partner relationships that produce case studies, testimonials, and co-marketing opportunities.

Performance Measures

• Operating north star: marketing-sourced gross profit across all sales channels.
• Financial anchors: MQL, SQL, signed partners and customers, processing volume, revenue.
• Quality gates: MQL-to-SQL conversion rate and activation conversion rate. Lead scoring. 
• Leading indicator: MQL-Activation conversation rate.

Skills & Abilities

• Demonstrated ownership of a sourced revenue or pipeline number, not solely brand or program metrics.
• Deep payments industry fluency — agent/ISO channel dynamics, residual economics, ISV/SaaS partnership models.
• Hands-on HubSpot proficiency: workflows, lead scoring, attribution, and reporting; able to direct RevOps work credibly.
• Working command of AI tools in marketing production, including but not limited to brand management, lead generation, project management, CRM management, etc.
• Direct, accountable communication style; comfortable operating against hard due dates and a documented priorities system.
• Able to lead a small team through scale.

Qualifications

• 10+ years of progressive marketing experience, including 5+ years leading a marketing function or channel marketing organization.
• Payments, fintech, or merchant services industry experience required; agent/ISO or ISV channel marketing experience strongly preferred.
• Track record of building demand generation programs measured on sourced pipeline and revenue.
• Established presence in payments industry networks and trade associations preferred.

Education

• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.

Physical Requirements

Prolonged periods sitting at a desk and working on a computer.

Travel to trade shows, partner meetings, company events, and industry conferences as needed.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer with or without prior notice.