POSITION SUMMARY

The Content Creator is a hands-on, creative storyteller responsible for producing the day-to-day content that brings the Juanita’s Foods brand to life across digital and social channels. Reporting to the Senior Manager, Digital Media, this individual personally concepts, shoots, edits, and publishes short- and long-form content — video, photo, and static — that authentically connects with Hispanic and Latino consumers and the broader market. The role blends creative craft with cultural fluency: the Content Creator is as comfortable behind a camera and editing timeline as they are tapping into cultural moments, food traditions, and platform trends. Fluency in both English and Spanish and authentic understanding of Mexican cuisine and culture are central to the role.

KEY RESPONSIBILITIES

Content Creation & Production

• Concept, shoot, edit, and publish short- and long-form content (video, photo, static, and interactive) across platforms.
• Produce platform-native content for Instagram, TikTok, YouTube, Facebook, and X, optimized for each channel.
• Edit video and photo assets in-house with a fast, resourceful, do-it-yourself approach.
• Maintain a consistent brand voice, visual identity, and quality standard across all content.

Cultural & Bilingual Storytelling

• Create authentic English- and Spanish-language content that reflects deep understanding of Mexican cuisine, food traditions, and Hispanic/Latino culture.
• Translate cultural moments, holidays, and consumer occasions into timely, relevant content.

Trends, Community & Channel

• Identify platform trends, cultural moments, and algorithm shifts and quickly turn them into content.
• Support community management — responding to, engaging with, and participating in conversation in both English and Spanish.
• Assist with content scheduling and publishing against the digital content calendar.

In-Market & Event Content Capture

• Travel to markets, events, and brand activations to capture real-time photo and video content.
• Produce on-the-ground coverage and behind-the-scenes content at activations and customer/industry events.

Collaboration & Performance

• Partner with the Senior Manager, Digital Media and the broader marketing team to execute campaigns and brand initiatives.
• Use platform analytics to understand what resonates and continuously improve content.

QUALIFICATIONS & EXPERIENCE

Required

3+ years of hands-on content creation, social media, or digital production experience.

Strong video production and editing skills (e.g., Adobe Premiere, CapCut, Final Cut Pro).

Photography and photo-editing capability.

Platform fluency across Instagram, TikTok, YouTube, Facebook, and X, including native creation tools and best practices.

Hands-on proficiency with leading AI content-creation tools — generative image, video, and copy tools — to accelerate ideation, production, and editing.

Bilingual in English and Spanish (written and verbal); Spanish fluency is a business necessity for creating content for the brand’s core consumer base.

Deep cultural fluency with Hispanic and Latino consumers and authentic knowledge of Mexican cuisine and food traditions.

A strong portfolio or reel demonstrating original, brand-building content.

Currently residing in Texas — Dallas, Houston, or San Antonio preferred — and able to work on a hybrid schedule based out of Dallas, TX.

Must be legally authorized to work in the United States for any employer. This position is not eligible for employment visa sponsorship (including, but not limited to, H-1B) or employment-based permanent residence (green card) sponsorship now or in the future.

Willingness and ability to travel up to 25%, including Texas markets and national industry/customer events.

Preferred

Associate’s or Bachelor’s degree in digital media, communications, film, marketing, or a related field (or equivalent portfolio/experience).

Experience creating content for food, beverage, CPG, or lifestyle brands.

Graphic design capability (Adobe Creative Suite, Canva).

Motion graphics, animation, or studio/lighting experience.

Experience producing bilingual or bicultural content at scale.

REPORTING STRUCTURE

This position reports directly to the Senior Manager, Digital Media. The Content Creator is an individual-contributor role and may collaborate with freelance creators, production vendors, or agency partners on a project basis.

COMPENSATION & BENEFITS

Compensation Element

Range / Detail

Notes

Base Salary

$55,000 – $75,000

Dallas, TX market range

Annual Bonus

Up to 10% of base

Company performance + individual objectives

Health Benefits

Medical, Dental, Vision

Company-subsidized

401(k)

Company match included

Vesting schedule applies

PTO

Per company policy

Per company policy

Salary determinations are made based on qualifications, experience, internal equity, and geographic market data specific to the Dallas, TX metropolitan area. The above range represents the anticipated hiring range for this role.

WORK ENVIRONMENT

Hybrid schedule based out of the Dallas, TX metro area; remote flexibility paired with in-office and in-market collaboration days.

Travel up to 25% required, including Texas markets and national customer/industry events, based on business demands and seasonal programming.

Fast-paced, hands-on, deadline-driven creative environment requiring strong ownership and the ability to manage multiple priorities simultaneously.

Collaborative culture that values authentic storytelling, cultural relevance, and bold creative ideas.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

Juanita’s Foods is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other characteristic protected by applicable law.