About the Role
We are seeking a senior-level Strategic Content & Communications Manager to lead and elevate our healthcare content and messaging efforts. You will drive the development of market messaging, content strategy, and cross-functional collaboration to ensure our brand and product narratives resonate clearly with healthcare audiences, including patients, providers, partners, and internal stakeholders.
At Medecision, we are transforming healthcare through innovation and compassion. You will play a critical role in positioning us as a trusted leader in the healthcare space by creating impactful, clear, and compliant communications.
Key Responsibilities
Market Messaging & Positioning
- Develop comprehensive messaging frameworks for healthcare products, solutions, and market segments, ensuring alignment with business goals.
- Collaborate closely with Product Strategy and Corporate Strategy teams to translate market and customer insights into compelling, customer-facing narratives.
- Support product launches and strategic initiatives with effective positioning and messaging that differentiates our offerings in a highly regulated healthcare environment.
Content Strategy & Editorial Leadership
- Own and manage the enterprise-wide editorial calendar, coordinating content across multiple channels and teams.
- Develop and execute a thought leadership strategy for senior executives to enhance brand authority and visibility within healthcare communities.
- Oversee the creation and curation of customer stories, case studies, blogs, webinars, and campaign messaging tailored to healthcare stakeholders.
- Ensure consistent brand voice and messaging across all platforms and touchpoints, while staying compliant with healthcare regulations.
- Leverage AI and other advanced tools to streamline content development and improve efficiency.
Agency & Cross-functional Leadership
- Direct agency partners on content priorities, quality standards, and project deliverables.
- Make strategic decisions regarding which content and communication work should remain internal versus outsourced.
- Collaborate closely with multiple teams including Product, Sales, Digital Marketing, and Corporate Strategy to execute integrated healthcare marketing campaigns.
Analyst & Industry Communications
- Coordinate the preparation and delivery of analyst briefing materials and follow-up communications related to healthcare industry evaluations.
- Develop supporting content for analyst evaluations, industry awards submissions, and external recognition opportunities.
- Partner with leadership to prepare executive presentations and secure industry speaking engagements.
Measurement & Continuous Improvement
- Track and analyze the effectiveness of healthcare content and messaging strategies through key performance metrics.
- Monitor engagement, influence, and conversion rates across campaigns and channels.
- Recommend investments and tactics related to SEO, Answer Engine Optimization (AEO), and digital content optimization to maximize reach and impact within healthcare markets.
Qualifications
- 5+ years of experience in content strategy, corporate communications, or related roles, preferably within healthcare or life sciences.
- Demonstrated ability to operate at a strategic level, translating complex healthcare products and market data into clear, compliant messaging frameworks.
- Strong editorial and project management skills with experience managing enterprise editorial calendars.
- Proven experience managing agency relationships and collaborating cross-functionally with product, marketing, and corporate teams.
- Familiarity with digital marketing principles, SEO, and emerging content technologies including AI tools.
- Excellent verbal and written communication skills combined with a strong storytelling ability tailored to healthcare audiences.
- Bachelor’s degree in Marketing, Communications, Journalism, Public Health, or a related field preferred.