ABOUT IRONSITE

Ironsite provides perimeter security solutions. The company is in the process of integrating eight previously independent companies into a single, unified brand — spanning websites, lead systems, and go-to-market operations. This role plays a central part in that integration, building the digital infrastructure and workflows that will support Ironsite as one cohesive organization.

ROLE SUMMARY

Ironsite is looking for a Senior Digital Marketing Manager to own the day-to-day execution and continuous improvement of our digital marketing programs, spanning SEO and emerging LLM/AI search visibility, website management across multiple properties, paid digital advertising, and multichannel campaigns. This role sits at the center of Ironsite's growth engine and is responsible for building and automating the workflows that capture, route, and attribute inbound leads, keeping that pipeline strong.

Beyond the technical execution, this role calls for someone who thinks like a marketer as much as an operator — someone fluent in marketing fundamentals like competitive positioning and buyer personas, and who can apply that understanding to sharpen targeting, messaging, and channel strategy.

This is a highly visible contributor role reporting directly to the Vice President of Marketing & Communications. It's a critical position within the commercial teams, ideal for someone who wants to use data to optimize the company's digital footprint and build tracking that shows real, attributable results. The role also works closely with other core functions across the organization, including regional sales leads, operations, IT, and corporate administration.

KEY RESPONSIBILITIES

SEO & Search Visibility

• Own organic search strategy and execution across Ironiste's web properties, including traditional SEO and visibility in LLM-driven/AI search experiences. 
• Conduct keyword research, content gap analysis, and technical SEO audits. 
• Monitor search performance and adjust strategy as search behavior and algorithms evolve.

Paid Digital Advertising

• Plan, launch, and manage paid search and paid social campaigns.
• Manage budgets, bidding, targeting, and creative testing to improve campaign efficiency and ROI.

Lead Workflow, Automation & Attribution

• Design, build, and continuously improve workflows for lead capture, routing, and attribution across all digital channels.
• Manage and optimize lead tracking tool.
• Maintain and improve email and marketing automations, including nurture flows and list segmentation.
• Partner with sales and operations to ensure clean handoff of leads into CRM/ERP systems and accurate attribution reporting.
• Identify opportunities to streamline and automate manual marketing and lead-management processes, with particular attention to standardizing these workflows across all eight legacy brands during integration.

Website Management

• Manage and maintain Ironiste's website(s), built on WordPress and Wix, including content updates, landing pages, on-page SEO, and site performance.
• Support the consolidation of multiple legacy websites into a unified brand presence as part of the broader 8-company integration.
• Coordinate with design/development resources (internal or contract) on larger site changes as needed.

Analytics & Reporting

• Report regularly on the effectiveness of both paid and organic digital efforts, using tools such as Google Analytics (GA4), Databox, and our CRM to build dashboards and recurring reports.
• Translate performance data into clear recommendations for the VP, Marketing & Communications and broader leadership teams.

Multichannel Campaigns

• Create and/or support integrated marketing campaigns across email, paid social, and other digital channels.
• Develop marketing content and promotional campaigns to support industry events and trade shows.
• Ensure consistent messaging and brand execution across channels as Ironiste's eight companies unify under one brand.

Qualifications

Required

• 5+ years of experience in digital marketing, with hands-on ownership of SEO, paid media, website management, and reporting.
• Demonstrated experience building or managing lead capture, tracking, and attribution workflows.
• Working knowledge of webmaster and SEO tools, paid media platforms (Google Ads, Microsoft Ads), paid social media, and web analytics (GA4).
• Experience managing content/updates on Wix and/or WordPress.
• Strong analytical skills with the ability to turn data into actionable reporting and recommendations.
• Excellent organizational skills and comfort managing multiple brands, sites, or workstreams simultaneously.
• Self-directed and comfortable working remotely with a distributed team.

Preferred

• Experience with marketing automation and lead-routing tools such as Mailchimp, Hubspot, CallRail, or Leadfeeder.
• Familiarity with CRM/ERP platforms such as Acumatica, Pipedrive.
• Experience with dashboard/BI tools such as Databox.
• Experience supporting brand consolidation, M&A integration, or multi-brand marketing environments
• Familiarity with emerging LLM/AI search optimization practices.
• B2B industry experience.
• Experience in security, industrial, logistics or construction industries.

What Success Looks Like

• Digital lead workflows are documented, automated, and standardized with clean, reliable attribution from first touch to close.
• Organic and paid channels show measurable, consistently reported improvement in efficiency and lead quality.
• Ironiste's website presence is unified, well-optimized, and reflects the company's single-brand strategy.
• Outbound campaigns create a reliable pipeline of qualified inbound demand, with performance tracked by channel, campaign, and source to inform continuous optimization.