Kaspar Circle Brands

Job Description: Events Lead

We exist to fuel the equestrian-inspired lifestyle through trusted craftsmanship that fits.

Circle Brands believes that every teammate makes a significant contribution to our success. Contributions can be within and outside of assigned responsibilities. It is our expectation that each teammate will offer their services whenever necessary to satisfy our customers, embrace our values, and ensure the success of our business.

Do you thrive on turning complex event plans into organized, engaging brand experiences?

Are you energized by coordinating teams, vendors, logistics, and on-site execution to create successful events?

Does building strong customer relationships through memorable trade shows, rodeos, and brand activations appeal to you?

Do the values of stewardship, versatility, and family resonate strongly with you?

Do you find the improvement of people’s lives through stewardship of God-given resources inspiring?

Then, Circle Brands is right for you!

Who Are We?

Circle Brands is a subsidiary of Kaspar Companies. We design, manufacture, market, and distribute handcrafted Western saddles, tack, bits, pads, saddle trees, and related equine products at scale through the Circle Y, Tucker Trail, Reinsman, and Precision Saddle Tree brands.

We create customer value via our evidence-based, configure-to-order Western product ecosystem centered on superior fit, function, quality, and customer confidence.

Events Lead Job Summary

The Events Lead leads the planning and execution of Circle Brands’ trade shows, rodeos, consumer events, dealer events, product-launch activations, and other brand experiences.

The position turns company, brand, and commercial priorities into well-planned events that strengthen customer relationships, support sales and product objectives, and deliver a consistent, professional, and engaging experience across Circle Y, Tucker Trail, Reinsman, and Precision Saddle Tree. The Events Lead coordinates internal teams, outside partners, budgets, logistics, and on-site execution from initial evaluation through post-event review.

The Events Lead is expected to practice Kaspar Business Systems (KBS) through standard work, visual management, structured problem-solving, direct observation, and continuous improvement to strengthen event execution, reduce waste, and improve the value created through each event.

Events Lead Responsibilities

• Manage event proposals, budgets and P&Ls, leadership approvals, and the Circle Brands event calendar.
• Direct event planning through clear project plans, timelines, responsibilities, alignment routines, and repeatable standard work.
• Lead booth and event-space planning, design, setup, show services, and coordination with outside vendors.
• Coordinate event staffing, travel, customer materials, point-of-sale requirements, lead capture, pricing, product presentation, and other event logistics.
• Partner with Sales and Product Development on product assortment, pricing, inventory, and event objectives, and coordinate transportation and fulfillment requirements with Operations and Shipping.
• Coordinate event marketing with Marketing and sponsorship, talent, and partner requirements with the appropriate internal and external contributors.
• Lead on-site setup, brand and visual standards, staffing coordination, issue resolution, customer activities, and daily event execution.
• Manage teardown, return logistics, product and inventory reconciliation, and event-asset control following each event.
• Monitor event expenses, sales, leads, customer response, and other measures appropriate to the event, and complete post-event reviews to capture learning and improve future execution.
• Apply KBS principles to improve event standard work, visual management, problem-solving, workplace organization, and continuous improvement.
• Perform all other duties assigned by management.
• All other duties as assigned by management

Events Lead Skills and Competencies

• Event planning, project management, and on-site execution
• Event budgeting, logistics, and performance management
• Strong problem-solving and decision-making under time pressure
• Cross-functional planning, communication, and organization
• Brand experience and attention to detail
• Vendor and partner coordination
• Kaspar Business Systems principles and continuous improvement

Events Lead Qualifications

• Bachelor’s degree in marketing, hospitality, event management, business, or a related field, or equivalent relevant experience
• Three or more years of relevant event management, marketing, hospitality, project management, or related experience preferred
• Demonstrated experience managing budgets, vendors, timelines, logistics, and multiple stakeholders
• Experience with booth builds, show services, shipping, inventory, or retail event operations preferred
• Strong proficiency with Microsoft 365 and project-management tools
• Western, rodeo, equine, consumer-product, or related industry experience preferred

Physical Requirements

• Extended periods of sitting and computer use
• Occasional work around horses when required for event activities
• Occasional bending, reaching, stooping, and lifting up to 25 pounds
• Ability to assist with packing, setup, product movement, and event-support activities
• Ability to travel by vehicle and air
• Ability to work extended or non-traditional hours during events and activations as needed

Work Environment

• Work is split between office environments and trade shows, rodeos, event venues, warehouses, and other operating areas
• Exposure to livestock, outdoor conditions, variable temperatures, manufacturing noise, equipment, leather dust, oils, and adhesives may occur
• Event environments may be crowded, noisy, fast-paced, and subject to changing schedules or conditions
• Frequent interaction with Marketing, Sales, Product Development, Operations, Shipping, vendors, partners, and event personnel
• Evening and weekend work may occasionally be required based on campaign, content, and event schedules

Benefits

• Health Insurance
• Vision Insurance
• Dental Insurance
• 401k
• Paid Time Off
• Profit Sharing
• Counseling