Approximate focus areas:

• Creative & Graphic Design – 45%
• Digital Content & Website Management – 25%
• Photography & Video Production – 15%
• Email & Automation Support – 10%
• Event Support – 5%

Creative & Brand Execution

• Develop graphic design solutions across print, web, social, email, and events
• Ensure brand voice, tone, and visual consistency across all channels
• Combine messaging and design to produce compelling campaign assets
• Maintain brand guidelines and creative standards
• Manage printer relationships and external creative vendors
• Work directly with Sales to execute promotional materials and proofs

Digital Content & Website Management

• Manage and update website content (WordPress, Magento or similar platforms)
• Apply SEO best practices and optimize content for performance
• Collaborate cross-functionally to ensure product and service pages remain accurate
• Manage and schedule social media content

Email Marketing & Automation Support

• Assist the Senior Marketing Manager with building and deploying email campaigns and automated journeys (HubSpot preferred)
• Support segmentation, testing, and optimization efforts
• Execute A/B testing initiatives and report on performance metrics
• Help maintain email templates and brand consistency

Photography & Video Production

• Capture high-quality digital photography and video content
• Host and curate company photoshoots
• Produce and edit video using Adobe Premiere, Photoshop, Canva, CapCut, or similar tools
• Maintain updated seasonal and promotional visual assets
• Operate cameras, lighting, and other production equipment

Event Support (Backup Role)

• Provide support for trade shows, customer events, and internal events
• Assist with pre-event marketing materials, signage, and collateral
• Support logistics coordination as needed
• Serve as secondary coverage when the Event Coordinator is unavailable

Performance & Optimization

• Apply data and performance insights to inform content improvements
• Monitor social, email, and website analytics
• Take ownership of assigned projects and deliver on deadlines

Qualifications 

• Demonstrated experience in social media management, content development, creative marketing, or digital marketing 
• Proven experience managing brand social media accounts, including content creation, scheduling, and community engagement 
• Strong graphic design portfolio across digital and print platforms 
• Professional experience in photography and videography 
• Proficiency in Adobe Creative Suite, Canva, or similar tools 
• Familiarity with SEO fundamentals and content optimization 
• Experience with content scheduling and social media management tools 
• Extremely organized, with the proven ability to track and prioritize a high volume of projects and requests from different people at the same time 
• Self-starter who works independently in a fast-paced environment with minimal supervision 
• Strong cross-functional communication skills across Sales, Service, Parts, HR, and leadership 
• Willingness to travel and work from multiple company locations 
• Reliable transportation required 

Core Competencies 

• Ownership, accountability, and independent execution 
• Multitasking and prioritization in a fast-paced environment 
• Extreme organization and attention to detail 
• Creative storytelling 
• Brand consistency 
• Collaboration across departments and locations 
• Project management and deadline discipline 
• Critical thinking and decision-making 

Work Environment & Physical Requirements 

• Extended periods working at a desk and computer 
• Frequent keyboard and close-vision tasks 
• Occasional lifting of marketing materials or equipment (up to 35 lbs) 
• Occasional work on shop floors or outdoor event settings 
• Regular travel between company locations as projects and content needs require 

• 3+ years of professional experience in content development, creative marketing, or digital marketing (ecommerce preferred)
• Strong graphic design portfolio across digital and print platforms
• Professional experience in photography and videography
• Experience with HubSpot or similar email marketing platforms
• Experience with WordPress, Magento, or similar CMS platforms
• Proficient in Adobe Creative Suite (for catalog creation) is a MUST  
• Experience with Canva or similar tools (a plus) 
• Familiarity with SEO fundamentals and content optimization
• Experience with content scheduling and social media management tools
• Highly organized with strong time-management skills
• Strong cross-functional communication skills
• Self-starter with a continuous improvement mindset
• Reliable transportation required

Core Competencies

• Creative storytelling
• Brand consistency
• Collaboration across departments
• Project management & deadline discipline
• Critical thinking and decision-making
• Ownership and accountability

Work Environment & Physical Requirements

• Extended periods working at a desk and computer
• Frequent keyboard and close-vision tasks
• Occasional lifting of marketing materials or equipment (up to 35 lbs)
• Occasional work on shop floors or outdoor event settings