The Social Media & Community Intern at Not Your Mother’s supports the day-to-day engagement, community building, and content creation efforts across the brand’s social ecosystem. Working closely with the Social Team, this role will help bring the Not Your Mother’s voice to life through thoughtful, timely, and culturally relevant interactions with our community while reporting into the Social Media Manager.

This person is highly tapped into social media and internet culture, excited to engage directly with consumers, and eager to learn how a brand builds meaningful relationships online. From responding to TikTok comments and Instagram DMs to helping develop content for Try Your Best (TYB), this role will have hands-on experience across community management, copywriting, ideation, and social-first content creation 

WHY YOU’LL LOVE IT HERE: 

At Not Your Mother’s Haircare, we exist to do hair differently. We create life-tested clean haircare for every strand and season, designed to take on real hair needs, from volume and hydration to frizz control and definition, without overcomplicating your routine.

Our team moves fast, thinks big, and isn’t afraid to challenge the expected. We believe the best ideas come from collaboration, curiosity, and people who bring fresh perspectives to the table. Whether we’re launching innovation, building community, or creating culture-driving moments, we do it with intention, creativity, and a little bit of edge.

As we continue to grow, we’re looking for a Social Media & Community Intern to help shape what’s next for the brand. If you’re passionate about innovation, energized by collaboration, and excited to make an impact, you’ll fit right in.

Our culture is rooted in the values that guide everything we do. We lead with LOVE FOR ALL by creating a workplace where individuality is celebrated, and everyone feels empowered to show up as themselves. We encourage our team to MAKE YOUR MARK by taking initiative, owning ideas, and pushing work forward with confidence. And we continue SHAKING THINGS UP by embracing change, staying curious, and never settling for ordinary.

WHO YOU’LL LEAD/COLLABORATE WITH: 

Collaborates with the Social Team and cross-functional partners to support community engagement, content creation, and social-first initiatives.

HOW YOU’LL MAKE YOUR MARK: 

Community Management & Engagement

· Support daily community management across Not Your Mother’s Instagram, TikTok, and Facebook accounts, including answering comments, mentions, tags, and direct messages.

· Engage proactively with our community through timely, conversational, and on-brand responses that reflect the Not Your Mother’s voice.

· Help identify opportunities to turn everyday community interactions into meaningful conversations and memorable brand moments.

· Monitor social conversations, audience sentiment, trends, and frequently asked questions. Assist with reporting on these elements and note feedback or opportunities to the Social Team.

· Stay tapped into platform trends, language, and internet culture to help keep community engagement fresh, relevant, and social-first.

Social & Community Support

• Help manage and grow our community on the Try Your Best (TYB) platform by leading new challenges & rewards offerings 
• Collaborate with the Social team to brainstorm fresh content ideas and engagement opportunities for TYB, leading all content creation needed for the platform.
• Assist with the creation of social-first content for Not Your Mother’s owned social channels - including creating and editing short-form video and imagery, appearing in content when appropriate, and capturing product and lifestyle assets.
• Help translate social trends into brand-relevant ideas that feel native to each platform.
• Provide in-real-time support when filming or at events when needed, including content capture, community management, and asset organization
• Pack mailers for giveaway winners and community gifting opportunities 

• Deeply tapped into social trends and creators with an ever-evolving understanding of internet culture
• Strong understanding of TikTok, Instagram, and Facebook (experience in the TYB platform is a plus!)
• Proactive, collaborative and comfortable sharing ideas
• Excited to brainstorm, film and create social-first content and copy
• Organized, motivated and able to keep up in a fast-moving social environment alongside a supportive team

EDUCATION AND EXPERIENCE:

• Currently pursuing a Bachelor's or Master’s degree in Marketing, Communications, Social Media Marketing, or related field

WHAT IT TAKES DAY-TO-DAY: 

· This is an office-based role

· Hybrid work schedule: 3 days in office and 2 days remote