The Sales & Outreach Manager is responsible for driving patient growth, strengthening referral relationships, expanding community awareness, supporting strategic business development initiatives, and upholding patient experience strategies. The role serves as the bridge between marketing, physician relations, community outreach, and practice operations, ensuring that growth strategies translate into measurable increases in patient volume, referrals, and market presence. This leader develops and maintains relationships with referring providers, community organizations, employers, and strategic partners while monitoring performance metrics and identifying opportunities for growth. Work is driven by concepts of marketing, sales conversion, outreach, strategy, community engagement, and aligned with core operations and supported by internal and external marketing materials.  

Key Responsibilities / Objectives 

Metrics of Success 

Referral Development & Physician   Outreach 

• Referral volume growth
  • New referring providers established
  • Referring provider retention rate
  • Referral market share by geography 

Business Development 

• New business opportunities   generated
  • New partnership agreements executed
  • Revenue attributable to outreach efforts 

Community Outreach & Brand   Awareness 

• Community events attended
  • Leads generated from events
  • Brand awareness survey results
  • Community engagement metrics 

Patient Growth Initiatives 

• New patient growth
  • Growth in targeted service lines (i.e., Retina, Glaucoma, Cataracts,   etc.)
  • Increase in appointment volume (“check ins”) 

Provider Liaison Services 

• Create Referral source   satisfaction survey
  • Number of provider visits conducted 

Strategic Planning & Growth   Execution 

• Achievement of annual growth   goals
  • Service line growth
  • Contribution to strategic initiatives 

Patient Experience Program   implementation 

• Monitor Social Media channels to   gauge interest; respond accordingly
  • Monitor “Experience It!”/Patient Complaint App; serve as primary point of   contact
  • Development of Experience program initiatives 

Success Profile 

A highly successful Sales & Outreach Manager will: 

· Consistently increase referrals and new patient volume. 

· Strengthen relationships with key referral sources. 

· Expand the organization's visibility in the community. 

· Convert outreach activities into measurable business growth. 

· Provide actionable market intelligence to leadership. 

· Demonstrate a clear return on investment from outreach and business development efforts. 

· Create patient experience programs in support of the Every Time campaign 

· Monitor social media channels to gauge consumer feedback and respond accordingly.