Senior Paid Social Specialist | Meta & TikTok | $43/Hour
Partial-Year Contract | 100% Remote | Central or Eastern Time Zones Only

Dana Gudermuth
Senior Recruiter | Heartline Staffing
Call or Text: (314) 526-0706
Email: Dana@heartlinestaffing.com

Prefer a confidential conversation instead of applying? Call or text Dana directly at (314) 526-0706.

Heartline Staffing is recruiting a Senior Paid Social Specialist for a 100% remote, partial-year contract opportunity supporting a high-volume seasonal marketing cycle. This is a hands-on paid social role focused primarily on Meta and TikTok, supporting both Brand and Performance objectives through accurate campaign execution, creative rotation, campaign monitoring and in-season optimization.

The Senior Paid Social Specialist will work closely with paid social leadership and the broader media team to translate strategy into effective campaign execution. The ideal candidate brings significant hands-on platform experience and is comfortable managing campaign setup, trafficking, QA, audiences, budgets, creative and optimization in a fast-paced environment.

POSITION OVERVIEW
• Execute and manage paid social campaigns across Meta and TikTok
• Support campaigns across different stages of the marketing funnel and both Brand and Performance objectives
• Manage campaign setup, trafficking, QA, ongoing maintenance and campaign updates
• Monitor and optimize budget pacing, frequency, creative fatigue, bids, budgets, audiences and overall campaign health
• Proactively identify campaign performance issues and optimization opportunities
• Analyze campaign performance and translate results into actionable insights, testing ideas and optimization recommendations
• Manage creative trafficking and rotation throughout the campaign lifecycle
• Partner with paid social leadership and cross-functional teams on campaign planning and seasonal execution
• Support reporting validation and measurement processes
• Collaborate with media, creative, analytics and data teams

SCHEDULE & CONTRACT
• Partial-Year Contract: November-April
• November-December: 40 Hours Per Week
• January-April: 40 Hours Per Week
• 100% Remote
• Candidates Must Be Based In The Central Or Eastern Time Zones

SEASONAL RESPONSIBILITIES
• November-December: Pre-season campaign builds, trafficking, creative planning, test setup and launch readiness
• January-April: Daily campaign management, QA, creative trafficking and rotation, optimization, monitoring and performance reporting

SUCCESS MEASURES
• Accurate and timely campaign execution
• Consistent campaign monitoring and creative rotation
• Proactive campaign optimization
• Contribution toward year-over-year improvement in Brand and Performance outcomes
• Qualified Site Visits (QSV)
• Cost Per QSV
• QSV Rate
• Unique Reach
• Account Sign-Ins
• Tax Return Starts
• Tax Return Completes

COMPENSATION
• $43 Per Hour

WORK ARRANGEMENT
• 100% Remote
• Central Or Eastern Time Zones Only
• Relocation Assistance: No
• Visa Sponsorship: No

Requirements
• Significant hands-on experience managing paid social campaigns across different parts of the funnel, particularly Meta and TikTok REQUIRED
• Strong understanding of campaign trafficking, QA, creative management, audience management, budget pacing and optimization REQUIRED
• Strong analytical skills and data literacy with the ability to translate campaign performance into actionable recommendations REQUIRED
• Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment REQUIRED
• Experience collaborating with media, creative, analytics and data teams REQUIRED
• Familiarity with social reporting and measurement tools REQUIRED
• Must be based in the Central or Eastern Time Zone REQUIRED
• Must be able to work 40 hours per week throughout the November-April contract period REQUIRED

Not ready to formally apply? That's completely fine. Many marketing professionals prefer a confidential conversation first.
Call or text Dana directly at (314) 526-0706.
Email: Dana@heartlinestaffing.com