Inside Sales & Revenue Development Specialist

Our company is an industry-leading, 40-year-old Buffalo, NY-area manufacturer seeking an Inside Sales and Revenue Development Specialist to join our growing sales organization.

Role Mission

Build new B2C and B2B sales opportunities using Apollo, Shopify, Klaviyo, Zendesk, and the company's developing analytics platform, while providing the commercial intelligence and administrative support that allows the outside sales team to spend more time with operators.

This person will initially support the sales organization and learn from experienced sales leaders, eventually assuming responsibility for selected markets or accounts. Prior knowledge of these systems is not required but aptitude to learn to use and analysis data from them is required. 

Reporting Structure

Reports to: VP of Sales

Key partners: Sales leadership, Brand/Marketing, and Technical Platform/Reporting teams

This position remains sales-owned:

• Marketing owns brand, creative, messaging, and campaign execution.

• The technical platform team owns technical infrastructure and reporting.

• The new hire identifies audiences, commercial opportunities, and appropriate sales actions.

• Existing sales leaders qualify, develop, and close larger opportunities until the new hire is ready for account ownership.

Responsibility Allocation

Area

Alloc.

Primary Purpose

B2C / home-game lead   generation

40%

Proactively create home-game   demand

B2B / coin-op prospecting

20%

Identify new operators,   distributors, and locations

Shopify / parts intelligence

10%

Convert purchasing patterns   into sales opportunities

Klaviyo / marketing   coordination

10%

Identify the right audience   and campaign opportunity

Home-game administration

10%

Qualify inquiries and   coordinate customer issues

Training and flexible sales   support

10%

Learn the business and support   priority initiatives

Ideal Candidate Profile

• Commercially curious and genuinely interested in developing into a salesperson.

• Comfortable with outbound prospecting and rejection.

• Highly capable with data, technology, and workflow tools.

• Able to recognize patterns and convert them into concrete sales actions.

• Organized enough to manage follow-up across multiple channels.

• Strong written and verbal communicator.

• Collaborative with experienced salespeople and marketing.

• Interested in both B2C e-commerce and B2B relationship selling.

• Willing to learn products deeply and eventually travel or manage accounts.

Experience with Apollo, Shopify, Klaviyo, Zendesk, CRM systems, e-commerce, sales development, or analytics is valuable. Industry experience is helpful, but curiosity, discipline, technological comfort, and sales potential matter more. This role is about using software, data, and disciplined outreach to create sales opportunities.

Qualifications

• 2–5 years of experience in inside sales, sales development, e-commerce, CRM, or revenue operations.

• Strong research and analytical skills.

Education & Experience

• Bachelor's degree (BA/BS) preferred.

• Proficiency with MS Office (Outlook, Excel, Word) required.

• Some travel is necessary. Approximately 4 weeks per year.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

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