VP/SVP Marketing
Description

Thinfilm is hiring!  We are the industry leader and first mover in a rapidly advancing new Marketing category -  NFC as a mobile marketing channel.  We work with leading brands in Beer, Wine, Spirits, Health & Nutrition, Apparel, Cosmetics, and many other categories, helping brands create interactive products designed to capture consumers at the highest moment of intent in a buyer’s journey – when they are holding physical products in their hands.   

We are looking for a VP/SVP of Marketing based in San Jose to join our growing team!

The ideal candidate is a strategic, creative, and hands-on marketing leader, with the agility needed to flourish in a start-up environment, and proven success in spearheading integrated product launches.

Job Duties

  • Own the strategy and full cycle of marketing, including: lead generation, marketing operations, market analysis, product and pricing strategy, marketing communications, channel marketing, digital marketing, brand management and public relations.
  • Develop and execute a clearly defined marketing and external communications strategy in a manner that supports consistent business growth and builds brand equity.
  • Create and deliver a comprehensive brand and advertising strategy across all channels and audiences, ensuring consistency across all audiences and media production.
  • Serve as a spokesperson for the Company
  • Effectively communicate the value proposition with effective sales and marketing tools that support the sales, product and client management functions.
  • Develop go-to-market strategies for entry into new products and/or markets as appropriate.
  • Conduct, analyze, and report on market research.
Requirements
  • 10-15 years proven marketing experience.
  • Marketing leadership experience within smaller companies, as well as larger companies is highly desirable.
  • Experience recruiting, mentoring and managing a marketing team required. 
  • Deep understanding of how to market across different distribution channels and geographies.
  • Superior understanding of how to market and effectively communicate and educate multiple stakeholders.
  • Ability to collaborate and communicate with people in a variety of roles across multiple departments and leadership levels.
  • Must be able to handle aggressive deadlines, work cross-functionally and prioritize work in a fast-paced, often ambiguous environment.
  • Must have an entrepreneurial nature and be highly adaptable and resourceful.
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