Marketing Manager
Walla Walla, WA (Open to Remote)
Description

  

Oversees the development, implementation and management of corporate marketing communications plan, including key corporate messaging and product and service positioning. Organizes and executes the use of advertising, direct mail, trade shows, corporate website, corporate social channels, sales collaterals and corporate style guide. Creates and executes corporate public relations and corporate branding campaigns. Monitors and analyzes promotion results to determine cost-effectiveness and impact of campaigns


Essential Job Functions

  • Develops and implements annual marketing communication plan in support of organizational strategy and objectives, which includes but is not limited to advertising, direct mail, corporate website, trade shows, e-newsletters, email, public relations and sales collaterals. 
  • Provides tactical marketing solutions to promote products and services through direct mail, advertising and promotional copy for prospects and clients. Analyzes and tracks effectiveness of promotion results to determine cost-effectiveness of promotion campaign. 
  • Facilitates all corporate online communications, including the corporate website, social media, and any other product or promotional satellite sites and online demonstration tools.
  • Coordinates and manages trade shows, including schedule, key messaging and booth design. Attends key trade shows and professionally represents the company to prospects, leads and clients.
  • Develops and implements corporate public relations campaign. Directs and assists with marketing advertising copy as needed.

Education, Experience and Skills Required

  • Bachelor's degree in business, marketing, English, mass communications or public relations, or equivalent field or experience. 
  • Three to five years of experience creating and implementing marketing communication strategies. Business-to-business and healthcare marketing experience preferred.
  • Effective understanding of latest technologies and ability to apply them in marketing communications strategy. Experience with marketing data analytics preferred.
  • Duties and responsibilities may be added, deleted or changed at any time at the discretion of management, formally or informally, either orally or in writing.