Marketing Automation Specialist
Pittsburgh, PA Digital Experience Design
Description

Brunner is an integrated marketing agency with a fast-paced, creative environment. We value Heart, Collaboration, and Attitude in every aspect of our business, especially our team members. We are looking for a Marketing Automation Specialist to join our Digital Experience Design team.

 

PRINCIPAL DUTIES & RESPONSIBILITIES: 


• Participate in strategies for activating marketing channels, defining marketing goals/KPIs, and measurement strategies as they relate to marketing automation tools

• Build, test, launch and optimize campaigns and program integrations including lead nurture, event promotion, ABM, data management, A/B testing

• Build and test marketing campaign assets including emails, landing pages, forms within marketing automation tools 

• Assist in developing marketing data models for system level integration, and digital marketing efforts

• Manage, maintain system-level data within individual systems and across systems integrations

• Develop and maintain lead scoring strategies, models, and integrations

• Understanding of how to pull in 3rd party data sources including PPC, Analytics

• Technical knowledge for CRM integrations, with a focus on Salesforce

• Provide guidance on reporting strategy, inside and outside of marketing automation, including KPI metrics, dashboards, and closed loop reporting to track campaign activity, effectiveness, and ROI

• Participate in virtual and on-site client meetings, presentations and workshops 

• Ability to work on multiple projects that are delivered on time and on budget

Requirements


• Bachelor’s degree and 2-4+ years of experience working with Marketing Automation tools such as Marketo, Pardot, Eloqua or HubSpot including designing, managing, customizing and launching campaigns and their assets (emails, forms, landing pages, lists); automated nurturing solutions; automated lead scoring solutions, automated data cleansing programs, integrations, and reporting. 

· Bonus if you have experience with ABM, Web Personalization, CRM integrations, and/or email deliverability

• Digital marketing acumen, with understanding of digital marketing best practices and principles

• B2B campaign knowledge as it relates to marketing automation and email platforms

• Technical knowledge and understanding of demand gen, digital marketing, marketing operations and the sales process

• Knowledge of, and proficiency with, 3rd party analytics tools including Google Analytics

• Knowledge of HTML and CSS coding related to emails and landing pages

• Any marketing certifications are a plus



Perks

We offer your full traditional benefits including health, dental, vision, and life insurance. We also offer commuter and transit benefits, as well as flex funds for you to enjoy your life outside of work. Add to that unlimited PTO, half day summer Fridays and all the holiday time off you would expect.


Flexible Work Policy

It's simple - work where it's most convenient for you! We recognize that we're a mixed group of people with different priorities in our lives, so we empower our employees to create their ideal working scenario...in-office, at home, or a hybrid of both. Keep in mind you might need to pop into the office for a client meeting here and there, or even an agency-wide meeting.


Environmental Demands

Normal office environment. Ability to sit for extended periods of time including extensive use of PC equipment.



We like everyone, so we are an equal opportunity employer. We do not consider your race, religion, ethnicity, national origin, age, sex, disability, marital status, sexual orientation, or veteran status when deciding to hire you. We just want you to be you.