National Communications Director
Fully Remote Marketing and Communications
Job Type

About Trout Unlimited

Trout Unlimited (TU) brings together diverse interests to care for and recover rivers and streams so future generations can experience the joy of wild and native trout and salmon. We are a national organization with 350,000 members and supporters in more than 400 chapters and councils nationwide. These dedicated volunteers are matched by a respected national staff of conservationists, organizers, lawyers, policy experts, and scientists across the country. We overcome obstacles with grassroots credibility, professional skill, nonpartisan advocacy, and scientific expertise. We build relationships with decision makers, land and resource stewards, community members, and other stakeholders to deliver meaningful change on behalf of trout and salmon fisheries, healthy waters and vibrant communities. 

Position Summary

The National Communications Director is responsible for leading communications efforts to support high-priority national campaigns; executing multimedia storytelling projects to promote TU’s work and mission; and managing TU’s national blog and newsletter. Reporting to the Associate VP for Communications, this staffer develops and drives creative and effective communications strategies to advance TU’s conservation goals. Working on multiple issues and topics, the director drives advocacy action, boosts the TU brand, and helps engage volunteers, supporters, partners, donors, and new audiences. 

Duties and Responsibilities

· Collaborates with the communications team and other departments and programs on multimedia storytelling projects to maximize awareness of TU and engagement in our mission.

· Develops compelling content for TU’s internal content channels; assigns and edits content for TU’s digital magazine and weekly newsletter to communicate our conservation value and impacts.

· Develops and implements communications plans that advance TU’s national policy priorities.

· Uses email messaging, action alerts, digital events, paid ads, earned media, and other tactics to further TU’s national policy goals.

· Coordinates with partners and coalitions on communications around national policy priorities.

· Manages TU’s advocacy communications platform to optimize activation of grassroots and external audiences.

· Supports efforts of engagement and field organizers to enlist members and supporters in grassroots advocacy.

· Assists program staff and other communications directors in applying effective advocacy communications tactics to high-priority regional campaigns.

· Uses analytics to measure the effectiveness of communications strategies and tactics.


· Bachelor’s degree; at least seven years of experience in communications, with part of that time spent in policy or advocacy communications

· Motivated, self-directed; capable of building relationships and collaborating with dispersed teams 

· Able to develop and execute effective and creative strategic communications plans across multimedia platforms; demonstrated proficiency with digital communications and engagement tools

· Exceptional writing, editing, and storytelling skills; able to reach audiences with an engaging communications style; able to message inclusively in a way that resonates across political and geographic boundaries

· Messaging savvy and judgment; able to tailor communications to target audiences across political and geographic lines

· Able to multitask across multiple campaigns and projects

· Able to build relationships with traditional and digital media contacts 

· A working understanding of water policy and trout and salmon conservation issues, or a willingness to learn about these subjects 

· Proficient in Microsoft Office 365

· Graphic design skills a plus

· Commitment to diversity, equity, and inclusion principles

· Passion for TU’s mission

· Willing and able to travel as needed

At TU, we value a diverse representation of staff, and we actively seek candidates for this position who come from communities that have been historically under-represented in conservation, and those who have been most affected by degraded rivers and streams. We are committed to building space for all people to participate in our work to care for trout and salmon and clean our shared waters. We are proud to be an equal opportunity employer, and welcome you to read more about TU’s equity practice and values at

  Trout Unlimited (TU) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of any kind. TU is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at TU are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, sensory disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. TU will not tolerate discrimination or harassment based on any of these characteristics.