Product Marketing Associate

Product Marketing Associate

The Product Marketing Associate successfully manages and grows partnership with key strategic vendors. This position coordinates with multiple internal department – sales, services, proposals and contracts, marketing – and external vendor parties to execute aligned business strategy and growth targets within the K-12 education technology market.

Key Performance Indicators

Vendor partnership level attainment

Hardware revenue and profitability growth targets

Service attach rates

Marketing Investment and partnership execution

Essential Functions

Key Duties/Responsibilities/Accountabilities

Develop strategic marketing/product line business plans and marketing programs to support sales in the K-12 education sector

Create and maintain strong vendor relationships while identifying and coordinating new partnership opportunities

Execute strategies that align with vendor goals and initiatives, set and achieve business targets, and positively impact revenue and profitability

Understand and leverage vendor sales processes and go-to-market strategies

Negotiate vendor partnerships and engagement; support the Sales Team as appropriate

Analyze market data to identify trends and develop strategic direction and approach to market. Stay ahead of market developments and changes.

Develop, curate, and present vendor strategic plans in a variety of ways to internal and external audiences

Regularly meet or exceed goals



Minimum Qualifications and Skills:

Associates/Bachelor’s degree in relevant field or 3 to 5 years of related work experience

Strong interpersonal communication skills

Excellent time management and prioritization skills

Demonstrates advanced written and verbal communication skills

Preferred – Experience in working within vendor relationship management

Preferred – Proven ability to identify and execute solutions to problems

Preferred - Working knowledge of technology and K12 education industries