Privacy Policy for Text Messaging

Ayers Basement Systems – Michigan & Indiana Program
Last Updated: January 5, 2026


This Privacy Policy explains how Ayers Basement Systems (“we,” “us,” or “our”) collects, uses, and protects personal information for individuals located in Michigan and Indiana who receive text messages (SMS/MMS) from us.

By providing your mobile phone number and opting in, you agree to this Privacy Policy.

1. Information We Collect

When you enroll in our text messaging program, we may collect:

  • Your mobile phone number
  • Your name or account information (if provided)
  • Message delivery and interaction data (such as responses, delivery confirmations, and messaging history
  • We do not collect more information than necessary to operate our texting services.

2. How We Use Your Information

We use your information to:

  • Send service updates, appointment scheduling and reminders, job notifications, promotions, or account communications
  • Provide customer support or respond to questions
  • Manage and improve our communication services
  • We only text for purposes you have expressly consented to.

3. Consent Requirements

By providing your mobile phone number, you expressly consent to receive text messages from Ayers Basement Systems, consistent with:

  • The federal Telephone Consumer Protection Act (TCPA)
  • Industry guidelines including CTIA messaging principles
  • The Michigan Consumer Protection Act
  • The Indiana Deceptive Consumer Sales Act, along with Indiana consumer communication standards
  • Message frequency may vary.
    Standard message and data rates may apply depending on your wireless carrier and plan.

4. Opt-Out Rights (Michigan & Indiana Residents)

You may opt out of receiving text messages at any time by replying:

  • STOP — to cancel future messages
  • HELP — for assistance

Once you opt out, you will no longer receive text messages unless you re-subscribe. Michigan and Indiana residents retain all applicable consumer protection rights. Exercising your rights will not affect access to our services.


5. Sharing & Disclosure

We do not sell or rent your personal information. We may share your information only with:

  • Trusted service providers who assist in delivering text messages
  • Legal authorities when required to comply with federal or state law, regulation, or court order
  • Any third parties must protect your information and may only use it to support our messaging program.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute security.


7. Data Retention

We retain texting records only as long as necessary to:

  • Provide our messaging services
  • Comply with applicable federal, Michigan, and Indiana legal requirements
  • Resolve disputes or maintain records

When information is no longer needed, it is securely deleted.


8. Eligibility

Our texting services are intended for individuals 18 years or older, or minors with verified parental or guardian consent as required under Michigan and Indiana law.


9. Changes to This Policy

We may update this Privacy Policy periodically. Any updates will include a revised Effective Date. Continued participation in our texting program after changes means you accept the revised policy.


10. Contact Us

If you have questions about this Michigan and Indiana texting privacy policy or your rights, please contact:

Ayers Basement Systems
Email: smaat@goayers.com
Phone:  (616) 208-3343
Address: 2631 Eaton Rapids Rd, Lansing, MI 48911