Sr. Creative Strategist
Description

 The Senior Creative Strategist is a key member of the Strategic Planning team and reports directly to the Head of Strategic Planning. The person in this role will drive the development of creative strategies and communications planning across a variety of brands and industries, channels, and disciplines. 

The Senior Creative Strategist is expected to execute the responsibilities below independently, with high-level guidance from the Head of the department and other agency leaders.  The Senior Creative Strategist, therefore, needs to be able both to lead projects and thinking, and to take input and direction from agency leadership.  In addition, the Senior Creative Strategist will be client-facing and should earn client trust.

In the performance of their respective tasks and duties, all employees are expected to conform to the following:

  • Perform quality work within deadlines with or without direct supervision.
  • Interact professionally with other employees, clients, partners and vendors.
  • Work effectively as a team contributor on all assignments.
  • Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.

Duties

  • Dive deep into brand challenges, finding unique observations and insights, and proposing category- and/or client-first creative strategies that help brands change their trajectory.
  • Write creative briefs, making sure they are as focused, clear and inspiring as they can be. Kick-off, guide and inspire creative teams. 
  • Collaborate with other strategists and teams to define campaign architecture and go-to-market tactical plans. Develop communication strategies and channel plans, providing the frameworks for all the ways the brand is experienced—across the consumer journey, by different consumer segments and across multiple touchpoints and channels.
  • Provide strategic input throughout the creative development process to help refine messaging, drive innovation, and align work to the brief. 

Analyze and Synthesize

  • Synthesis is one of the most important, most valued skills of a Planner.  Planners must know their audience and distill large amounts of information to meet their needs.  Provide focus.
  • Know the difference between observation and insight.  Push internal and external teams to insist on insights.

Champion the Brand and the RP3 Approach 

  • Create, evolve and regularly use RP3 formats for strategy documents (e.g., creative brief, comms framework, customer journey maps, message hierarchy, etc.).
  • Embrace the RP3 brand strategy philosophy and process.  Follow it and represent it accurately to clients.
  • Ensure internal colleagues understand RP3 philosophies, process and formats.
  • Customize process and approach to meet individual client and new business pitch needs.
  • Contribute thought-leadership that supports and grows RP3's reputation.
  • Position the RP3 approach effectively for new business opportunities.

Inspire and Steward Ideas

  • Identify interesting, important and/or insightful information that is useful to our internal and external audiences (creative, creative tech, account leadership, media, agency leadership, and/or clients).  Information is considered useful if it helps others form ideas, support existing ideas, or move businesses forward.
  • Once inspired ideas have been born, sensitively steward them from a high-level strategic point of view.  Guide development from the point of view of the target audience.

Overall Stewardship

  • Work effectively within varying scopes of work.  Recommend additional scope opportunities when appropriate.
  • Be a thought leader among your agency colleagues, helping to direct or re-direct  projects and deliverables to produce the best possible outcomes. 

Tasks

  • In this role you will be responsible for identifying, inspiring,  ideating and creating engaging, forward-thinking solutions that connect the brand and its audiences. 
  • Work closely with the rest of the Strategic Planning team and the Creative team
  • Participate in new business pitches
  • Participate in brainstorms big and small, from high-budget RFPs to daily thought starter ideation sessions
  • Help pitch ideas and gather adequate information for the ideation process
  • Develop creative briefs - identify insights and develop key ideas/messages that will inspire creative thinking and great creative work.
  • Lead creative briefings and  kick offs, participate in post-briefing brainstorms
  • Conduct analysis of the best in class, award-winning work we can be jealous of and aspire to
  • Stay on top of cultural trends and conduct cultural analysis: what's going on in the culture at large that could influence the consumer and impact perceptions of our brand and our work could tap into?
  • Be an exceptional writer and a brilliant presenter.  Adjust communication style to meet varying needs of client audiences.
  • Lead workshops related to strategy development and idea generation.
  • Lead the development of communications frameworks and comm plans, work closely with the Connections team
  • Contribute to the development of media briefs.
  • Adjust approach to do any or all of the above on truncated schedules and budgets for new business assignments.
Requirements
  • BS/BA (preferably in fields related to communication, analysis, and/or critical thinking, such as journalism, liberal arts, human behavior sciences). 
  • 5+ years of previous experience in a creative ad agency, digital agency or brand design consultancy. Client-side experience will be considered, if in a creative strategy role. 
  • Ability to develop powerful narratives that deliver insights and strategy, presenting complex concepts in simple, engaging and persuasive manner that is visually and verbally captivating.
  • Exceptional writing skills. Highly proficient at writing creative briefs that are insightful and identifying interesting problems for creatives to solve. Ability to discern customer insight and “human truth” from mounds of data. Ability to define and clarify the consumer problem, and passion and empathy for the customer’s perspective. 
  • Charismatic, engaging presenter, with ability to command the room, no matter if it is a junior creative team or executive-level client teams. Conducting engaging creative briefings / kick-offs. 
  • Experience in developing communication strategies and channels plans.  
  • Creative problem-solving skills
  • Experience in guiding strategy for new business pitches preferred. 

 

Location

Open to remote work, preferably close enough to the Washington D.C. area that attending some key meetings in person is not an obstacle.