Product Line Director - Friction

The Product Line Director is tasked with driving global product line revenue, margin expansion and overall product life cycle management for the line of business product portfolio. Responsibilities include development and execution of the Product & Technology roadmaps, Pricing, Promotion and Placement activities to align with specific market and application needs. This position works very closely with Sales, R&D and Engineering to provide fit for market products and solutions to drive sales and margin expansion.


  • Manage product line profit & strategy to achieve business plans
  • Ensure active management of product lifecycle, profitability and growth
  • Lead the creation of market definitions, customer needs and product development plans
  • Lead growth and innovation activities including ideation funnel, market mapping, market validation, commercialization and main parameters of value analysis
  • Develop market studies, including VOC to understand new/adjacent market opportunities and assess viability
  • Validate value propositions to create differentiation of the of CBF products in the market
  • Analyze competitive landscape threats, opportunities and market and technology trends
  • Develop new product concept viability including sales volume, price, cost, margin and profit potential 
  • Develop Go-to-Market strategy for assigned product lines
  • Identify and recommend acquisition candidates as part of the CentroMotion AIM process 
  • Lead the creation of the technology roadmap and the long-term growth of the product line
  • Ensure market leading products through improvement, modifications & enhancements activities for the designated product lines
  • Lead and develop robust product management teams
  • Work together with Marketing to create Sales training material, marketing campaigns, trade shows, brand and channel management


  • Education Requirements: BS/BA degree in Business, Engineering, relative technical field or equivalent previous experience; MBA a plus 
  • 7-10+ years of product management experience
  • Knowledgeable in industrial products and applications
  • Demonstrated ability to work independently and in a team environment and handle multiple projects in a fast-paced environment 
  • Ability to work in and lead cross-functional teams 
  • Demonstrated proficiency in analytical skills
  • This position requires travel to customer and non-customer sites, globally


  • Portfolio Management: understanding of product lifecycle management and decision making from product roadmaps
  • Strategic Analysis: ability to develop and execute strategy that puts the business in a position to sustainably grow while outpacing competitive responses.
  • Concept Development: ability to generate and develop new and creative concepts based on Customer’s unmet needs 
  • Market Research and Analytics: ability to conduct both OEM and aftermarket research and analyze data. Make strategic decisions such as market segmentation, product positioning and demand forecasting. 
  • Leadership: the ability to lead and drive overall team performance to achieve specified targets
  • Project Management: knowledge of project management techniques and project charters to maintain focus