The Social Media Specialist will be responsible for developing original content and suggesting creative ways to attract more customer and promotion of the brand. The successful candidate will also be able to increase web traffic and customer engagement metrics’ aligned with broader marketing strategies. 

• Experience as a social media specialist or similar position
• Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
• Ability to use social media for impressions and brand awareness
• Excellent knowledge of social media platforms including TikTok, Instagram, Twitter and Facebook 
• Understanding of social media KPIs, web traffic metrics and SEO
• Experience doing buyer persona and audience research
• Familiarity with publishing and web design