Coordinator Media Relations
Washington, DC Communications & Public Affairs
Job Type


The National Retail Federation (NRF) has represented retail for over a century. Every day, we passionately stand up for the people, policies and ideas that help retail thrive. As the nation’s largest private-sector employer, retail contributes $2.6 trillion to the annual gross domestic product (GDP); no other industry comes close. Wherever the industry goes, the nation follows — so we’re committed to helping retail go further.

NRF has an excellent opportunity for a coordinator  to supportthe department and implementation of NRF communications strategies through media relations and messaging. 


Essential Functions:

  • Supports the day-to-day functions of the communications and public affairs department
  • Drafts and distributes press releases and media advisories
  • Assists with pitching media around specific events and announcements
  • Manages incoming correspondence of media requests to press inbox 
  • Maintains and updates media contacts and distribution lists 
  • Edits and organizes talking points for NRF spokespeople
  • Compiles and distributes media clips, news coverage and analytics reports
  • Manages the Media Center section of the NRF website
  • Manages and coordinates press registration for conferences and teleconferences, including logistics and materials
  • Provides communications support for NRF shows and special events
  • Ensures high-quality writing of all published content 
  • Assists SVP and VP of Communications and Public Affairs with general administrative tasks including expenses and scheduling
  • Performs other related duties as assigned 
  • Bachelor’s degree with emphasis in communications, journalism, or a related field 
  • 1-2 years of professional experience in media relations, public relations, or related field
  • Excellent research, writing, editing and verbal communication skills
  • Working knowledge of Cision or other media contact management software, MS Office and Drupal or other CMS
  • Experience successfully supporting projects from strategy development through execution
  • Ability to understand and communicate advocacy issues as related to the retail industry
  • Ability to identify current and emerging retail trends and integrate into applicable strategies
  • Resourceful and exhibit critical thinking skills to develop creative solutions to complex issues
  • Demonstrated ability to work under pressure and prioritize a variety of tasks 
  • Ability to work occasional overtime required 
  • Ability to work independently and on a team
  • Some travel required