Director of Marketing & Communications
Description

Job Title: Director of Marketing & Communications

Department: Marketing

Reports To: Executive Director       

FLSA Status: Exempt, Annual Full-time        

Pay Tier: 7

Compensation: $75,000-$90,000/year depending on qualifications, competitive benefits package including health insurance, dental insurance, employee assistance program, voluntary supplemental benefits, 401(k), vacation, sick time, personal time and paid holidays.

Desired Start Date: July/August 2022


SUMMARY

Trinity Rep seeks a creative, analytical, innovative marketer for the role of Director of Marketing & Communications. This position supervises and leads all aspects of marketing and communications efforts for Trinity Rep, focusing on elevating Trinity Rep’s brand and expanding public awareness of mission, values, and programs; growing new audiences while deepening relationships with current audiences; and achieving and surpassing earned revenue and participation goals. Reporting to the Executive Director, this position works closely and collaboratively with the theater’s Artistic Director, senior management team, and Board of Trustees. The ideal candidate will be a collaborative leader and highly organized project manager with significant experience in the creation, execution, and management of compelling and successful marketing and communications campaigns. Enthusiasm for the arts, and a commitment to inclusion and anti-racism is essential.


ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:


Campaign Planning, Implementation, and Management

  • Create and execute audience development strategies and initiatives, including direct mail, radio, television, print, outdoor, grassroots, and digital advertising and publicity
  • Establish, implement, and achieve campaign goals related to: Season subscription sales; Single ticket sales; Group and Project Discovery student matinee ticket sales 
  • Collaborate with Education and Community Engagement Departments to develop and implement marketing and communication plans to reach revenue and participation goals for class enrollment and programs
  • Work closely and collaboratively with the Development Department to coordinate messaging; marketing and communications; and ticket buyer to donor conversion
  • Work closely and collaboratively with the Service & Experience Department (ticket office, house services, facilities and security) to coordinate messaging and support efforts to build patron loyalty, retention, and uphold exceptional service
  • Develop and oversee the implementation of ticket pricing matrices and strategies
  • Establish inventory management and dynamic pricing strategies and work with ticket office to ensure appropriate implementation 
  • Solicit, secure, and maintain media sponsorship and advertising trade agreements

Public Relations and Communications

  • Manage media relations, the writing of press releases, solicitation of feature coverage and reviews, production of promotional materials, and opening night ticketing planning
  • Create and implement public relations outreach initiatives to promote specific productions and the organizational brand as a whole
  • Ensure accurate and widespread calendar listings 
  • Develop and implement a comprehensive digital strategy, including the timely maintenance of Trinity Rep’s website, social media channels, and video 
  • Manage the development of Trinity Rep’s printed and electronic publications, including playbill preparation and email strategy
  • Manage communications for, and with input from, the Development Department including the annual fund, special events, and other campaigns
  • Represent Trinity Rep as media spokesperson, as deemed appropriate by the Artistic Director and Executive Director.

Management and Administration

  • Advance, support, and promote organizational equity, diversity, inclusion, anti-racism and accessibility goals in staffing, policies, procedures, and practices
  • Establish and maintain productive, collaborative working relationships with senior management and board members to meet and exceed earned income and overall organizational goals
  • Manage performance of and inspire results-driven environment for Marketing & Communications team
  • Establish aggressive but attainable goals for earned income, and create and manage departmental budgets and resources to achieve established goals 
  • Create, implement, and analyze patron surveys and evaluation systems
  • Analyze historical and current sales data and patterns to enable data-driven decision making and forecasting
  • Track and report on progress towards goals and adjust strategies as needed
  • Supervise marketing staff and manage relationships with other staff and outside vendors as it pertains to content creation 
  • Maintain the theater’s print, clipping, press release, and photographic archive within the Trinity Rep campus as well as providing duplicates to the Providence Public Library (posters and programs at this point) and Brown University’s John Hay Library
  • Other duties as assigned

SUPERVISORY RESPONSIBILITIES  

Supervise, manage and lead a department of three full-time employees (Graphic Designer, Photo and Video Content Manager, and Communications Associate) and administrative volunteers as necessary.


QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education and/or Experience: 

Seven or more years of related experience and/or training in marketing and communications; interest and/or involvement in an arts-related enterprise.


Language Skills: 

Excellent, persuasive, and diplomatic communicator with the ability to positively interact with, effectively share information with, and respond to questions from media, patrons, managers, colleagues, and the general public in person, by telephone, and in writing. Strong interpersonal skills. Comfortable presenting to groups. Ability to read, analyze, and interpret conversations and written materials, including narratives, general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, business plans, and procedure manuals. 


Mathematical Skills:  

Ability to add, subtract, multiply, divide and calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, and area. Ability to apply concepts of basic algebra and geometry. Ability to understand and apply concepts of probability. Ability to manage a budget and project future sales.


Reasoning Ability:  

High degree of integrity and professionalism, respecting confidential information and relationships. Exceptional organizational skills and the ability to identify priorities, develop strategies, manage multiple tasks at once, and keep track of and meet deadlines and goals. Strong problem-solving skills. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.


Computer Skills:  

To perform this job successfully, an individual should have knowledge of customer relationship management and/or database software (PatronManager or Salesforce preferred); ticketing software; internet software; order processing systems; spreadsheet software; and word processing software.


OTHER QUALIFICATIONS

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Must be able to sit or stand in a stationary position for up to 75 percent of the time
  • Must be able to regularly move about inside office and theater spaces to access file cabinets, office machinery, converse with and greet patrons, etc.
  • Must have the physical ability to regularly operate a computer and other office productivity machinery (i.e. a calculator, copy machine, computer printer)
  • Must be able to ascend/descend stairs and move about multiple times daily to navigate the theater 
  • Must be able to position self to set up for events and theater functions
  • The person in this position frequently communicates with patrons, staff, and other constituencies. Must be able to exchange information, discuss, express oneself, and communicate in a tactful manner.
  • Must be able to observe physical body language and non-verbal cues.
  • Must have the physical ability to move objects weighing up to 10 pounds for office functions and event management/set-up.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • All employees are expected to follow Trinity Rep’s COVID-19 Safety Plan and Protocols. All employment is contingent upon proof of full vaccination against COVID-19. Medical and religious exemptions to vaccination requirements will be granted and reasonable accommodations provided under applicable law.   
  • Trinity Rep is a collaborative work environment, and employees are expected to be open and willing to collaborate across departments and teams.  
  • Trinity Rep is on an active and ongoing journey to be anti-racist organization, advancing anti-racist policies and practices, and fostering and sustaining a culture that values community, social justice, and equity.
  • Employee must be able to work nights and weekends up to 25% of the time
  • This job requires national travel up to 2% of the time

Trinity Repertory Company is an equal opportunity employer dedicated to building a culturally diverse, equitable, and anti-racist environment. For information about Trinity Rep’s commitment to antiracism, please visit trinityrep.com/antiracism.


ABOUT TRINITY REPERTORY COMPANY

Rhode Island’s Tony Award-winning theater company, Trinity Rep has created unparalleled professional theater for and with its community since its founding in 1963. Trinity Rep is committed to reinventing the public square and inspiring dialogue by creating emotionally-stimulating productions and innovative education programs for all ages and abilities. Whether classical or contemporary, all of Trinity Rep’s productions connect audiences with the play and each other in meaningful and sometimes surprising ways. Its annual production of A Christmas Carol has brought families together for 40+ years and made memories for over a million audience members. Trinity Rep shapes the future of the nation’s theater through the development and production of new plays, as well as the tuition-free Brown University/Trinity Rep MFA program – one of the leading programs for actor and director training in the world.


Trinity Rep strives to facilitate human connection through its commitment to forming meaningful community partnerships, creating a safe and welcoming environment for everyone, delivering exceptional customer service, and connecting patrons with its resident company of artists. Trinity Rep has resolved to place antiracism at the center of its work, and has embarked on a robust planning process to develop and implement a bold new vision for theater making, education, and community engagement, founded on the principles of genuine equity and antiracism.


Located in downtown Providence, Trinity Rep has long been a driving force behind the creativity that fuels and defines the region. Typically employing over 250 artists, educators, and administrators, the organization generates nearly $21 million in direct and indirect economic activity annually. It is one of 76 theaters nationwide with membership in LORT (the League of Resident Theaters), the organization representing America’s leading professional theater companies. 


Learn more at www.trinityrep.com/about/.


ABOUT THE COMMUNITY

Ranked #1 in Travel + Leisure Magazine’s 2014 America’s Favorite Cities Survey, praised by Architectural Digest as “The country’s best small city,” and named America’s Coolest City by GQ Magazine in 2015, Providence is the capital and most populous city in Rhode Island. Founded in 1636, it is one of the oldest cities in the United States and the third-largest city in the New England region after Boston and Worcester. Providence has a city population of 180,609 and is part of the Providence metropolitan area with an estimated population of 1,622,520. The region is considered part of the Greater Boston combined statistical area, the sixth largest in the country, with over eight million residents. 


Once nicknamed the “Beehive of Industry,” Providence has rebranded itself as the “Creative Capital” to emphasize its educational resources (Brown University, Rhode Island School of Design, Providence College, Rhode Island College, Roger Williams University, and Johnson & Wales University) and arts community. Over the last twenty years, much of Providence has undergone a true civic renaissance, as political leaders and residents have propelled the city into an exciting place to work and live. City streets are packed with boutiques, hotels, renovated lofts, excellent restaurants, and art spaces. 


In addition to being the home of Trinity Repertory Company, Providence has a remarkable arts and culture community that includes nationally renowned community arts center, AS220; the Rhode Island Philharmonic Orchestra; RISD Museum; Providence Athenaeum; Festival Ballet; and WaterFire. Providence is also home to several performing arts centers such as the Veterans Memorial Auditorium and the Providence Performing Arts Center, as well as a number of smaller theaters. The city’s music scene, centered on artist-run spaces, is well known in underground music circles. 


The restaurant scene in Providence is second to none and a source of immense pride for residents, as the city has been consistently recognized as a top city for food. Because of Rhode Island’s proximity to the ocean, many restaurants, grocery stores, and farmer’s markets boast food sourced from the state itself, giving real meaning to the phrase “farm-to-table” dining. From bakeries and coffee shops, to bars and food trucks, there is no shortage of fun, excellent, cutting-edge dining in the city.