Director of Marketing - 22-142
Fully Remote
Description

The Director of Marketing will be a key member of the Commercial Leadership Team. This person will be responsible for building and leading the Marketing Team, and for leading the company's first commercial launches in the US market. They will have the opportunity to make a significant impact on the culture, communication, and dynamics of a growing commercial organization. The role will report to the Chief Commercial Officer. This is a remote-based position.


Responsibilities:

  •  Lead the refinement and execution of the overall brand strategy, leading all aspects of tactical execution and leading complex cross-functional teams to accomplish brand objectives 
  • Drive and manage the creation, development, and implementation of marketing strategies and plans, key messages, and promotional activities that increase brand awareness and accelerate profitable revenue growth
  • Lead the relationship with the agency of record and other strategic and tactical vendors to ensure strategic imperatives are pulled through and brand objectives are met
  • Conduct market analysis to identify risks, challenges, and opportunities
  • Cultivate and maintain strong engagement with local and national key opinion leaders (KOLs) within the disease area
  • Take leadership role in anticipating and developing training, commercial launch, key account management and sales materials
  • Develop programs that build the Corporate Identity
  • Create a brand activation strategy and executes on strategic and tactical programs to connect the Corporate Identity to the businesses and products
  • Collaborate with Medical Affairs, Legal, and Regulatory in developing branded and non-branded promotional materials
Requirements
  • Minimally, a BA/BS in Business or Marketing
  • Eight (8) years’ experience in the pharmaceutical industry, including five (5) years US pharmaceutical marketing, market access or other relevant experience (sales experience a plus)
  • Excellent planning and strategy development while executing against tight timelines 
  • Demonstrated ability to lead without authority and achieve results in a highly matrixed organization
  • High emotional intelligence in leading and managing multiple business initiatives and cross-functional relationships
  • Understanding of the economics across all settings (community clinics/community hospitals, academic medical centers), as well as the evolving reimbursement environment, consolidation of specialty pharmacy/distributors, 340B Hospitals, ACO’s etc.) and evolution of specialty pharmaceuticals business highly preferred
  • Startup experience also valued